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Tata Motors - Providing the wheels for India’s growth
“We set high standards for ourselves... and decided that profitability and growth must result from efficient exploration of challenging opportunities.” - Sumant Moolgaokar
 This quote reflects the philosophy of Tata Motors. A pioneering spirit, the pursuit of excellence and the will to succeed in the face of challenges are the pillars on which the foundation of Tata Motors rests. Maintaining high standards of excellence; raising the bar with each new product while meeting and persevering to exceed customer expectations, have been the guiding principles driving Tata Motors in its pursuit of automotive excellence over the past five decades. From the first Tata truck that rolled out in 1954 to the present day, Tata Motors has been on a journey of constant evolution and growth.
 In a message to employees at the inception of Tata Motors (then Tata Engineering and Locomotive Co) in 1945, Mr. JRD Tata had said, “Undertaking the manufacture of boilers first, then locomotives and eventually engineering machinery is an important step forward in the country’s march towards industrial self-sufficiency.” The founders of Tata Motors also envisioned that in the post-independence era, the socio-economic and political developments taking place would mean the movement of men and material across the nation. To meet the huge transportation needs and taking the opportunity to be a part of nation building; Tata Motors collaborated with Daimler Benz of Germany in 1954 to manufacture trucks. The two parted ways in 1969 and the Company’s vehicles got a new name - from Tata Mercedes Benz Trucks, they were now Tata trucks.
 Mr. Sumant Moolgaokar, Chairman, Tata Motors (1972-1988) had said, “Profits should come from productivity and not by raising prices in a favourable market. Our greatest asset is customer affection.” This has remained the Company’s credo throughout.
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Did you know?
In 1968, Russia’s space shuttle, after completing its orbit and making its scheduled landing in the Indian ocean completed its journey over land in a Tata truck
In the 1971 war, 45,000 trucks were used by the Indian army, at heights of up to 15,000 feet where even roads did not exist.
The name Indica is derived from the words ‘India’s Car’.
Tata Motors is the youngest passenger car company in the world.
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But the story of Tata Motors is not just about trucks and buses. Realising the
opportunity for entering a new segment, Tata Motors launched two passenger
vehicles - the sports vehicle, Tata Sierra in 1991 and the Tata Estate in 1992.
The first fully indigenously developed small car - Tata Indica followed soon after.
A car that rewrote the rules of the Indian car industry and propelled India into a
select group of nations that manufactures its own car.
Tata Motors, with its full range of commercial and passenger vehicles, is all
about meeting India’s needs. With trucks that move men and material in places
where even roads are non-existent; Tata Motors helps India’s armed forces guard
the nation’s borders. It ensures that little children reach school safely in their
Tata school buses.
Equally important to Tata Motors is its belief that it has a special responsibility
to the community in which it operates. This has formed the guideline for its
community development programme that strives to improve the quality of life
of the people.
Having won the hearts of millions of Indians, Tata Motors is set to tap opportunities in global markets. With the Company’s recent acquisition of Daewoo Commercial Vehicle Co., South Korea, and its foray into international markets, Tata Motors is geared for its cruise on the world track. On a relentless quest for excellence, Tata Motors looks forward to new challenges.
Celebrating Fifty Years of Automotive Excellence.
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