A series of new products reflecting a changing consumer mindset. The Commercial vehicle division was moving towards not just selling a vehicle but a transport solution. In passenger vehicles, the Tata Indigo made its mark on Indian roads.
With the acquisition of the Daewoo plant in Korea, heavy commercial vehicles with a loading capacity ranging from 15T GVW to 45T GVW were added to the Tata Motors range.		  
   
     
       
           
     
       
           
     
       
         
         
 
  The nineties marked the Company’s foray into the passenger vehicle segment with the Tata Sierra and the Tata Estate. In the MUV segment, we saw success with the Sumo and the Safari. The late nineties saw a dream realized, the launch of the Tata Indica- India’s first fully indigenous passenger car.  
   
     
       
           
     
       
           
         
         
 
  Approximately 32 applications for LCV manufacture had been approved by the Government of India, and most with foreign collaboration. To this, Telco’s R&D had a savvy market answer- the 407 specifically created for Indian roads and quick to become the market favourite. We also launched the first fully indigenous pick-up, the Tatamobile, a vehicle ahead of its time.  
   
     
       
           
 
  June 1969 to Dec 1976, Telco gave the market as many Tata vehicles as the Tata Mercedes Benz vehicles produced in the earlier 14 years.  
       
 
  Telco’s bread and butter model- the 1210 semi-forward truck conquers Indian roads.
The term ‘semi-forward’ meant that the driver’s cabin was brought forward half the way towards the front end. In the bargain additional loading space on the platform was created. It also satisfied the psychological need of the driver to have something ahead of him to take the first shock in the event of a collision.		  
       
 
  All hands Indian and German stretched forth for the job. Step by step the men carried out the assembly and finally, the first Tata Mercedes Benz vehicle was assembled. The coveted place in history went to a 5-tonne load carrier. For Telco, the Auto Era was on the road!  
       
 
  © 2005 Tata Motors Ltd.
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