TNS Voice of the Customer Award for Indica Diesel

The Indica Diesel has been judged the winner in the 'Small car Diesel' category at the awards. Mr S Krishnan, Head-Car Product Group received the award on behalf of Tata Motors at the CNBC-Autocar Awards 2005 function held in Mumbai. The TNS Voice of the Customer Award is based on the TNS Automotive-Autocar Total Customer Satisfaction (TCS) study. The TCS is a comprehensive study of the Indian market and includes critical factors that drive satisfaction and loyalty. Criteria which impact a buyer's ownership experience like the new car sales and delivery process, product quality, product performance and design, cost-of-ownership and brand image were included.