Advertising Awards

The "Abby" awards of the Advertising Club of Bombay and the "AAAI" awards of the Advertising Agencies Association of India are the two most cherished awards for creative excellence in the field of advertising in India.

The Tata Indigo TV commercial won a Bronze in the category "Automobiles, Two-wheelers, Automotive Products" at the 2002 AAAI awards announced on March 6th. No Gold was awarded in the TV category and the Silver winner was a two-wheeler advertisement of TVS Scooty.

The Tata Sumo print advertisement won a joint Silver in the "single press" category of the Abby Awards announced on March 16th, along with Kawasaki Bajaj Eliminator Motorcycle. There was no Gold awarded. No other car company featured in these awards too - neither in this category nor in the "single film" or "campaign" category.

Tata Engineering is the only automobile company to feature regularly in these awards in the last few years.