The Tata Indigo ad campaign - "Indigo- Spoil Yourself" has been awarded the bronze Effie in the consumer durables category for its Advertising Effectiveness by the Advertising Club, Bombay. Some of the parameters for the award were strong marketing objectives, clear advertising strategy and successful achievement of sales and marketing goals.
During the year the company's work was recognized across products and categories:
| Product |
Award |
Agency |
Category |
| Sumo (Print) |
Silver |
Ad Club, Bombay |
Creativity |
| Safari (Cinema) |
Silver |
Ad Club, Bombay |
Media Innovation |
| Indigo (Campaign) |
Bronze |
Ad Club, Bombay |
Advertising Effectiveness |
| Indigo (T.V) |
Bronze |
AAAI |
Creativity |
|
