18.00 PM, Wednesday 09 Sep 2015

Tata Motors launches its ‘ULTRA’ range of trucks in Bangladesh

The future of trucking now in Bangladesh

09-sept-2015-bigTata Motors, among the Top 10 truck and bus manufactures’ globally today launched its next-generation range of ULTRA light and intermediate commercial vehicles, with partners Nitol Motors Limited. Having been extensively tested to confirm with global benchmarks of commercial vehicle built, driver comfort, load carrying capacity and fuel economy, the Tata ULTRA continues to offer Tata Motors advantage of best trucking capabilities, with lowest total cost of ownership.

Equipped with a superior well-designed next-generation cab, robust chassis frame, heavy-duty suspension, and aggregate technologies, the Tata ULTRA has also set new benchmarks in styling, safety and features keeping in mind ever evolving needs of the commercial vehicle customer of tomorrow.

A multiple award-winning range of trucks from Tata Motors, the Tata ULTRA can be built for varied load carrying, apt for several applications, thus meeting varied end-user requirements. A combination of increased productivity and longer life makes the ULTRA range an indispensable asset – be it to large captive users, transporters or owner-drivers who operate fleets of various sizes, catering to customers with payloads ranging 7 to 16 tonnes and engine capacities from 120 hp to 170 hp, In Bangladesh, Tata Motors will introduce the ULTRA 812 and ULTRA 912 in the Cargo segment.

Commenting on the launch, Mr. Rudrarup Maitra, Head, Commercial Vehicles Business Unit, International Business, Tata Motors said "The launch of Tata Motors ULTRA range of trucks, is an important milestone in our’ continued expansion in Bangladesh and the SAARC region, offering customers with a next-generation trucking solution, shaped by technology and expertise with global standards of power, durability, payload and safety. With this launch we hope to consolidate our position as market leaders here, and will continue to introduce a series of new offerings in the truck and bus space going forward, offering the Bangladeshi customer with a wide selection of offerings from the Tata Motors stable."

Mr. Abdul Matlub Ahmad, Chairman, Nitol Niloy Group said, "Nitol Motors Limited has been associated with Tata Motors for over 30 years now. We look forward to providing products and services that are world class and provide a delighting experience to our customers. The Tata ULTRA is a truly world class product which holds a lot of promise for the transportation industry of Bangladesh"

The ULTRA offers faster turnaround time and enhanced profitability for any goods carrying business, making it an ideal work horse for movement of materials across distances. The driveline of the ULTRA 812 & 912 launched today, has the latest engine technology – the TATA 497 TCIC engine, with an output of 125 HP, a new-generation transmission with aluminum casing – the G-550 overdrive gear box, with seven gears, with cable-shift mechanism (a first-of-its-kind in the Bangladesh) and axle technology, with reduced weight, for superior performance and greater fuel efficiency for varied payloads.

The new generation cabins of the Tata ULTRA offers completely new stylized interiors, with a focus on driver comfort and safety. Besides the mechanics of the vehicle, the uniqueness of the Tata ULTRA is that its cockpit is both functional and attractive, with a separation in terms of the drivers working and living area. The smartly designed dashboard is attractive and offers features like Driving Economy Indicator, Clutch and Brake Life Indicator and Water in Fuel Indicator, which helps reduce operational cost and greater uptime of the vehicle. The gear lever is dashboard mounted, a unique feature in this class of commercial vehicles. The cabin has ample amount of space for the occupant, including reclining seats with arm rests for added comfort, an adjustable steering system, for best possible control in all conditions and provisions for the fitment of various accessories including a music system, air conditioning and Global Positioning System (GPS) tracking. The design of the cabin helps give the driver benchmark levels of visibility, safety and driving comfort.

Tata Motors, recently also launched another initiative for its commercial vehicle business called TATA GENUINE PARTS (TGP) selling genuine spares in pilfer proof packaging. TGP offers a longer life and reliable performance to owners of single trucks and fleets as its parts are made of superior quality material and conform to OE (Original Equipment) specifications. Not only is every part designed as per the exact vehicle specifications, but also has to pass multiple quality control checks. Every TGP is packaged and branded to ensure customers get the right quality part, also enabling them to identity with the package.

About Tata Motors

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

About Nitol Motors Pvt. Ltd.

Nitol Motors Ltd. is the flagship company of Nitol-Niloy Group. Nitol Motors Ltd. is the largest automobile distributor of TATA Motors in Bangladesh. Nitol Motors Ltd (NML) has been the exclusive distributor of Tata Motors Ltd in Bangladesh since 1988. NML is also partner to a Joint Venture with Tata Motors, NITA – a CKD assembly plant assembly Tata commercial vehicles in Jessore. NML also has the largest sales, service and spare parts network throughout the country. NML has become the most dominant player in the commercial vehicle segment commanding approximately 70% Market share. NML has over 3000 employees working to a common goal – to deliver quality products and services while adding synergy to the growth of overall brand value.

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