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Corporate Social Responsibility

AMRUTDHARADrinking Water

Amrutdhara is a programme conceived and deployed under the aegis of Sumant Moolgaokar Development Foundation (SMDF) focussed on addressing the ‘drinking-water’ needs of needy and deserving communities.

OVERVIEW

India ranks dismally on the 120th  spot  out of 122 nations for it water quality and 133rd out of 180 for its nations water availability. It is estimated that only 18% of the total population have access to treated water. Over 138 million rural households are water stressed resulting in 11,80,000 deaths annually due to contaminated water and diarrhea.

Amongst all, women and children are worst hit. Indian women have always borne the brunt of water shortages. In our society, the deep seated patriarchy manifests itself in number of ways; one where the responsibility of water is on  women while right over it is in hands of men. For women it means travelling long distances, compromising with health and leisure while for young girls it means dropping out of schools and risking/mortgaging their future. Having access to clean drinking water all the time is therefore, central to human development.

Levers for the company:

  • Further the company’s vision of ‘improving the quality of life of the communities’
  • To become water-neutral and finally water positive ( especially in green water)
  • Water is an enabler for effective CSR programmes which further the SDG agenda

Sumant Moolgaokar
Development Foundation (SMDF)

  • Sumant Moolgaokar Development Foundation (SMDF) is social arm of Tata Motors mandated to provide sustainable drinking water/alternatives to water stressed villages across the country.
    These initiatives are covered under ‘Amrutdhara’
  • It is powered through voluntary contribution of Rs.20/month/employee and matching contribution by the company
  • Context specific sustainable drinking water alternatives are provided to the villages.
  • Annual expense for projects is to the order of INR 1.2 crore
  • Availability of minimum 25 liters/person/day to over 1 lakh person.
  • Over 40%of the beneficiaries belong to SC/ST category
  • This has resulted in arresting diseases arising due to lack of safe drinking water
  • Amount of distance save to procure water by the villagers is equivalent to 12 round trips from earth to moon.
  • Higher enrollment & attendance of girls in schools

Community

Community members contribute their land, locally available raw materials, labour, traditional know-how and participate actively in the planning and execution by regularly attending village level meetings and offering shramdaan.

Government

They render the support required to complete all the project related processes and formalities. Their presence helps in mobilizing the community members and ensuring the governance of the asset.

Voluntary
Organisations

Their domain expertise helps in community mobilisation and ensuring sustainability of the projects.

Vendors

They develop cost-efficient water solutions and deploy the work following all ethical standards like good labour practices, no exploitation at work, ensuring safety and health of those associated
at the working site

Volunteers

Their presence helps in identifying, deploying and monitoring the project. Colleagues from construction division are the core members of the team

Coverage under Amrutdhara Projects

Fostering gender equality

As the distance traveled to fetch water has reduced, women and young girls can now use their time in an efficient manner to educate themselves, take rest, or complete other household chores and participate in the decision making process in the family.

Improving health

Proximity to the water sources has reduced the fatigue associated with gathering water. Availability of water has also made it easier for them to maintain hygiene, upgrade sanitation facilities which results in improved health. Clean water for cooking and drinking purposes has reduced the incidences of
gastrointestinal dieases.

Social Equality

Traditionally dalit community was discriminated and not allowed to access public water sources, being able to access the newly constructed water solutions fosters dignity among these groups.

Facilitating other
development projects

Amrutdhara projects create externalities like the construction of approach roads to the villages. These are enablers for implementation of government schemes, transport, medical facilities,
schools and anganwadis