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Corporate Social Responsibility

VASUNDHARAEnvironment

Under the environment-related CSR programmes Vasundhara, Tata Motors strives to contribute to enhanced environmental sustainability by proactively facilitating the protection.

OVERVIEW

Under the environment-related CSR programmes Vasundhara, Tata Motors strives to contribute to enhanced environmental sustainability by proactively facilitating the protection, conservation, judicious use and augmentation of natural resources.

The underlying vision is that environment being a common global concern, any effort at promoting environmental sustainability at a local level would benefit the environment as well as local communities and society at large.

The communities and NGOs around our manufacturing plants and office locations are our preferred ‘partners’ for deployment of our Vasundhara CSR projects. This approach meets the needs of the local community, and also inculcates in them a sense of responsibility. This, we believe, is essential for
ensuring long-term sustainability of our collective interventions.

The story in numbers

  • Key
    CSR Projects
  • FY15-16

Creating environmental awareness
among school children:
Number of children

11,600

Tree plantation:
Number of saplings

67,800

TREE
PLANTATION

Increasing the green cover through tree plantation is a key CSR project under Vasundhara. This is done primarily through partnerships with NGOs and community participation (for instance, with the community gifting land and volunteering labour for the project) and also taking into consideration the local biodiversity.

We try to ensure a minimum of three years of survival of the plantation with minimum reasonable mortality. Wherever feasible, the plantations are harnessed for livelihood opportunities for the beneficiaries, for instance, through a mix of trees and shrubs for firewood and horticulture.) This makes the community a big stakeholder, which helps in long-term maintenance of the green cover.

ENVIRONMENT
AWARENESS

We believe that values such as ‘environment protection’ are better inculcated at a young age. Creating environmental awareness amongst school children is a key component of Vasundhara. This includes sessions held by reputed environmental non-profit agencies and experts, encouraging ‘green’ actions and striving for behaviour change in children towards responsible natural resources use or consumption.