In the National Awards for Excellence in Rural Marketing – CMO ASIA held in June end, Tata Motors CV Rural Marketing initiative, 'Neev' emerged as the winner amongst participants from sectors such as FMCG, Consumer durables, Agro chemicals, Agri-tech sectors.

The initiative bagged awards in the following three organizational categories:

- Most Effective use of Direct Marketing to Rural Customers

- Sustainable Marketing Excellence Award

- Best Integrated Rural Marketing campaign