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1000 BHP Prima Race Truck – Your mom’s favorite truck

01 April, 2017

For the love of moms everywhere, slow down.

You must have heard about the Tata Motors 1000 BHP Prima Race Truck. It delivers unmatched power- with an acceleration of 0-160 km/hour within 10 seconds and a torque of 3500 Nm @ 1600 – 2200 rpm. The 1000 BHP Tata Prima Race Trucks are truly at par with their European counterparts. But we bet you haven’t heard about its greatest feature yet! We at Tata Motors do like to save the best for last. Read on.

When at the wheel of the most powerful truck in the country, some find it difficult to resist the temptation to step down hard on that accelerator.

So how do we ensure that our beloved race truck drivers stay within speed limits? We threaten to tell their mothers, of course!

That's right, the 1000 BHP Tata Prima Race Truck comes equipped with Tata Motors Mum's-The-Word™. This technology sends a text alert to the race truck drivers’ mothers if they cross the speed limit. Race truck drivers will now be obliged to fill up contact details of their mothers as part of the vehicle insurance policy.

Isn't this a little extreme, you ask?

Well, at Tata Motors we put safety first. Therefore, it made perfect sense to seek the help of the one person who values you and your protection most. As they say, no matter how old you turn, you will always be a child to your mother and she will never stop worrying about you.

Our Mum's-The-Word™ technology ensures you think twice before speeding. As for the 1000 BHP Tata Prima Race Truck, it's best to gather momentum on the race tracks.

Update: For those of you worried about your mom actually calling up every time you speed, keep calm and drive safe, this was just an April Fools' prank! Happy April Fools' Day!

- Team Tata Motors

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