Formulated and tested especially for Tata Motors' Commercial Vehicles (CVs), Tata Motors' Genuine oil offers Superior Quality, Performance & Longer aggregate life. It is available at Tata Motors Commercial Vehicle Business Units' (CVBU) 1400 workshops. Designed for CVs with new generation synchromesh transmissions, Tata Motors' Genuine Oil ensures pure driving joy.
In order to create awareness about the launch of Tata Motors Genuine Oil amongst the target audience, we encouraged Facebook users who were interested in auto and oil companies to relay an instance when they have been the most genuine, using the hashtag #TataMotorsGenuine.
Some of the comments received:
Users who had interacted with the ad and had shown an interest in the campaign, were later shown a video about the launch of Tata Motors Genuine Oil. Take a look at the launch video here: