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T1 Prima Truck Racing: A Sporting Event that’s Changing Lives

18 March, 2017

Often, truck drivers suffer from low self-esteem and it is very rare that they want their children to follow in their footsteps.

The result?

The road transport industry in India is beginning to witness an acute shortfall of truck drivers.
As an industry frontrunner, Tata Motors decided to address the challenges by initiating a first-of-its-kind sporting event for truck drivers. That’s how T1 Prima truck racing was born in 2014. The racing extravaganza is not just a mere sporting spectacle. It has been changing lives.

Here's the story of T1.

Over the years, T1 has evolved as India’s flagship truck-sporting event inviting talent from round the world and demonstrating the nation’s trucking talent. There’s not quite another platform such as this.

Here’s the story of how it came to be:

Glimpses from season 1:

In 2015, Tata Motors used the T1 racing platform to unveil and test a new aerodynamic truck design and enhanced performance parameters. Until recently, professional truck racing was a concept alien to India as there wasn’t a readily available pool of Indian drivers that could compete on the race track. It was in season 2 that the T1 Driver Program was introduced to induct and mould Indian truck drivers for future T1 racing events.

Here are some highlights of the second season:

Glimpses from season 2:

2016 will remain etched as a milestone year in the history of Indian trucking. That’s when Indian truck drivers made their debut on the racing track.

See how eventful season 3 was:

Glimpses of season 3:

The much-awaited racing extravaganza is here again.

The day is Sunday, March 19, 2017 and all roads are going to lead to the Buddh International Circuit (BIC), where passion, zeal, enthusiasm and emotions will soar high as the grand finale of the T1 Prima truck racing grand finale kicks off. Junoon-e-trucking will take over!

See how:

Stay tuned on the action-packed event on our social media channels. We’ll bring you all the fun.

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