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Hexa Kicks off the Transformation Journey at Tata Motors

21 December, 2016

It epitomizes the Impact Design. Some have called it sensational; some described it as powerful and confident, while some labeled it as rugged and versatile.

Ever since the Tata Hexa was unveiled, it has invoked feelings of acclaim and disbelief because of its first-in-segment features, the 'Impact Design' philosophy and category-redefining techno wizardry.

For Tata Motors, Hexa is a lot more than a new launch. It's a true reflection of the company's legacy of creating innovative mobility solutions. It also stands for the company's hard work, rigor and resolve to make a spirited comeback in the passenger vehicle segment.

Tata Hexa - FutureReady

With the passenger vehicle segment showing some interesting changes recently, the timing is perfect for Tata Motors to enter the UV category. Growth in passenger vehicles has been secular in the last quarter, with the hatchback segment growing at 14%, sedans declining by 13% and UVs growing by a whopping 40%! These figures indicate a clear shift in consumer preferences for lifestyle UVs. Tata Motors not only takes a leap into the UV club with its flagship SUV, Hexa, but also reinvents the category, setting new benchmarks in design, drivability and experience.

TATA Hexa - From Aspiration to Accomplishment

Further, Hexa marks the beginning of Tata Motors' transformation journey, where the company is looking to renew its focus on setting global benchmarks in technology, design and quality. The flagship SUV sets a true example of bringing the finest global technologies and best practices, and manufacturing a vehicle of international stature in India. Here's how:


Hexa is also the result of the coming together of global and local Tata Motors teams to create a product that has international standards and an Indian soul.


In October 2016, key media and influencers indulged in the #HexaExperience and went back impressed and stunned with the vehicle's on-road and off-road capabilities, the first-in-segment features, and its international standards.

Now, you too can pump up your adrenaline with this power-packed and feature-loaded vehicle at the exclusive #HexaExperience Centres in your city. The three-day extravaganza is an unforgettable and indulgent experience for you and your family offered by Tata Motors and other Tata brands. You can choose to take the Hexa for a challenging, off-roading course, or simply indulge in the luxuries of the customer lounge, or treat some exotic coffee at the specially designed cafe. What's more, a bagful of surprises awaits your children at the kids' zone and there's even a pet-adoption zone for the animal lovers in your family. And of course, you also get the privilege to book the Hexa at the venue, ahead of its launch in January 2017.

Register here to book your Hexa test drive today.

To catch all the action and the #HexaExperience, follow the buzz on our Twitter and Facebook pages and our websites: http://hexa.tatamotors.com/

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