Why the 88th International Geneva Motor Show was special for us

23 March, 2018

With automobile enthusiasts around the world enthralled with our offerings at Auto Expo 2018, it was time for us to focus on the 88th International Geneva Motor Show (GIMS). The auto show was truly special for us as we have been displaying our technological capabilities at this event for the last 20 years.

How we managed to make our presence felt at the GIMS

To create a splash at the GIMS, we needed to do something spectacular. The showcasing of E-Vision all-electric concept sedan with class defining interiors, as well as H5X and the 45X managed to do just that. The testimonial of auto experts like Siddharth Vinayak Patankar as well as the look of intrigue on the face of Bernie Ecclestone, former CEO of Formula 1 said it all.

Mr. Patankar was particularly impressed by the E-Vision sedan that is built on a modified, dedicated EV architecture, which addresses a range of performance attributes for long-range travel.

Engaging social media campaigns for the GIMS, featuring sneak peeks of E-Vision sedan, it’s unveiling, curiosity of visitors towards the displayed vehicles and more, further helped spark interest in our offerings, begetting a tremendous online response in return.

Together, it helped make the 88th International Geneva Motor Show a grand success for us!