A fast-growing presence in Indonesia, Malaysia, Thailand, Philippines and now Vietnam, is indicative of the importance of the ASEAN region to Tata Motors’ international business strategy. In particular, increased market consumption coupled with newer customer demands continues to make Vietnam, an attractive market. “Since 2007, Vietnam has witnessed exceptional growth, both in terms of internal demand as well as exports. Consumer demands are diverse and on the rise, making it the right time for Tata Motors to look at this country,” says Rudrarup Maitra (Head - International Business, Commercial Vehicles).
In specific geographies like Vietnam, local partnerships are fundamental to the success of global manufacturers like Tata Motors. While we bring our design-technology-product expertise to the table, we seek local partners, who have an innate understanding of the domestic market. That’s what makes a winning business combination.
Partners in growth: TMT Motors Joint Stock Co. Our partner in Vietnam, TMT Motors Joint Stock Company, has a very strong foothold in the market, with their longstanding experience and deep understanding of the customer. We are confident that together we can grow in this market.
TMT Motors JSC has an extensive distribution channel through a large network of dealerships, both owned and partner-led. Currently, Tata Motors supplies Completely Knocked-Down (CKD) kits that are assembled at the TMT Motors JSC facility. Further, Completely Built Units (CBU) units are directly supplied from India for specific models in Vietnam. The Vietnamese customer is sure to reap the benefits of a market that’s expanding with global vehicles that seamlessly address the local needs.
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