Our progress in terms of design and technology have been commendable over the years. Along with striving hard to reach this benchmark, we made continuous efforts in creating the best after sales experience for our customers. Against this background, we have launched a series of initiatives, which ensure that regular assistance is provided to our customers in every way possible.
Every year, we celebrate National Customer Care Day on October 23 to commemorate the day when we got our first customer on this day in 1954. This year, a nationwide service campaign Grahak Seva Mahotsav was flagged off which lasted till yesterday. As a part of this initiative, 1500+ Tata Motors workshops across the country served commercial vehicle owners to enhance their experience through attractive offerings on parts, labour and Profile Engine purchases.
To further strengthen our customer service practice, we launched Grahak Samvaad where our customer care teams met with commercial vehicle owners and fleet owners to inform them about the innovative offerings of the company. We encouraged customers to share feedback which will be used to enhance overall customer experience.
This year, we decided to take a step more and introduce our own brand of oil ‘Tata Motors Genuine Oil’. This oil is specifically formulated & tested for Tata Motors vehicles and provides an elevated performance, longer aggregate life & higher vehicle longevity. In addition to this, we also recently deployed a monitoring cell known as ‘Drona Drivers’. Here, a team of monitoring executives provided assistance to customers and helped them improve vehicle performance.
In another attempt to improve customer experience, we have revamped the Roadside Assistance Programme called Tata Alert. As a part of this programme, we promise problem resolution within 24 hours for all Tata Motors commercial vehicle models under warranty period, anywhere across the country irrespective of location. Tata Kavach is another initiative for accidental repairs with assurance of 15 days repair time. While a programme named Priority First extends its support to the premium vehicle segment i.e. Prima & Ultra through a special priority desk that is responsible for completely monitoring vehicles reported at workshop.
We understand that time is of essence, and hence, our 212+ Mobile Workshops and 513+ container workshops across India, provide onsite service to vehicles, cutting down on time and cost of repair. We also have a Mobile Service Van where customers can avail quick services at their doorstep.
Ultimately, to help augment the life and performance of our commercial vehicles, we have emplaced 6 warehouses (5 regional and 1 central) across the country. These warehouses ensure a smoother supply of genuine parts to our customers.
It is our fundamental aim to ensure that our customers are benefited in every way possible. Hence we will keep putting our best foot forward and strive to ensure that we meet the needs of our customers.
To know more about the initiative, Click here