Tata Motors' Advanced Trucking Expo - Truck World is the first-of-its-kind purchase experience for Commercial Vehicle customers. A result of our endeavour to provide a superlative purchase experience - TRUCK WORLD has been successfully touring various Indian cities since its inception in 2014. Giving visitors an unprecedented ringside view of the full force of Tata Motors' trucking might in Medium & Heavy Commercial Vehicles (M&HCV).
Having enthralled close to 45,000+ visitors in Gurgaon, Vijayawada, Salem, Kolkata, Bhubaneswar, Indore, Gandhidham, Hubli, Indore & Jaipur, the recently-held TRUCK WORLD in Chandigarh, featured 30 vehicles from our M&HCV range, 14 new trucking technologies, and 8 service offerings.
So what makes the TRUCK WORLD Advanced Trucking Expo so unique:
Business Connect: An interactive forum for customers & trucking enthusiasts to talk shop and get up-close with our vehicles, for a first-hand experience of vehicle handling and features, including new technologies. For those interested in booking a new vehicle, the Expo also has an interactive forum with our preferred financiers. TRUCK WORLD also has exhibits by our vendor partners.
Vehicle Launches: Being an event wholly dedicated to our trucks, we see TRUCK WORLD as a strategically focused opportunity for vehicle roll-outs. In keeping with this, the Chandigarh edition saw the commercial roll-out of 2 heavy-hitters from the recently unveiled Signa range of M&HCVs - the Signa 4923.S and Signa 4018.S tractors.
Driver Connect: Under our annual T1 Prima Racing Championship, we spun-off the exciting T1 Racer Program (TRP) in 2015, wherein for the very first time Indian drivers were shortlisted & trained to compete at the global championship. TRP is thus an homage and image-booster for the driver fraternity that is largely under-appreciated in the industry. This initiative enables them to see their vehicles and profession in a new exciting light, and is intended to draw younger members into the industry. Hence, TRUCK WORLD becomes one of the key forums for us to interact with the driver community, to educate them about this unique program and encourage them to participate.
Exclusive Services: TRUCK WORLD also showcases a host of Tata Motors' spares and service initiatives such as Tata Genuine Parts, Tata Delight loyalty program, and Tata FleetMan - an advanced vehicle tracking system for fleet owners. It also includes special demos and workshops for mechanics and drivers.
It's the whole world of Tata Motors trucking - under one roof, watch out for the next TRUCK WORLD EXPO in your city. Tata Motors, as true thought-leaders of the Commercial Vehicle industry, will continue to find new avenues to connect in deeper and more exciting ways with its customers.