Aadhaar has been integrated with our CSR programme for improved efficiency and better reach. In addition to deploying forty percent of the CSR budget for the AA programme, we have developed synergetic inter-linkage among the AA focus areas. In lined with our philosophy of ‘More from less for More’, we have partnered with various state governments for skill development of SC/ST youth in automotive trades. Our dealers have been strategically involved with the LEAP programme which aims at training underprivileged youth as motor mechanics. The dealers pay stipend to the trainees as well as employ them once the training is successfully completed. Tata Motors has also tied up with project implementation partners to mobilise government schemes specifically designed to train youth in automotive trades.

In partnership with our group company Tata Communications, we are promoting higher education and have partnered with the IIT Bombay Alumni Association to establish a revolving fund for underprivileged engineering students. Apart from receiving financial support, these students are mentored by senior leaders of the two companies. Along similar lines, we have also established the Tata Samarth scholarship for students of institutes affiliated with the College of Engineering, Pune.