The foundation of Tata Motors’ growth over the last 70 years is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through cutting edge technologies. Innovation is deeply embedded in our DNA, and is demonstrated through our path-breaking vehicles -- from India’s first fully indigenous passenger car, the Tata Indica, to the Tata Nano and now the next-gen Zest and Bolt. Our vast range of light, medium and heavy commercial vehicles includes the global benchmarked Prima and Ultra trucks and the segment-redefining Tata Ace platform.
The company today has R&D and design centres in Pune (India), South Korea, Italy and the UK. We have over 4,500 engineers, scientists and technicians making path-breaking innovations that are driving the form and performance of future vehicles.
Our focus is on current and future auto technologies that enhance the look, feel and driving experience for our customers. Our new age concept cars and award-winning engines are examples of how far our innovative culture has taken us. From frugal engineering to our work on vehicles, powered by alternative fuels, our innovation thrust forms one of the pillars of a business built on sustainability.
The new range of next-gen vehicles being created at Tata Motors is based on our HorizoNext approach of producing vehicles that are both exciting and appealing. The Tata Hexa, showcased at the Geneva Auto Salon 2015, is a muscular and sporty concept SUV with flowing exterior lines and a unique appearance.
Other concept cars that have grabbed eyeballs are the Nexon, a modern youthful compact SUV, and the ConnectNext Concept car, which articulates the future of connectivity with its advanced interiors and the seamless passenger connect with professional and personal networks.
We have also created next-gen clean, green fuel based commercial vehicles, such as the Magic Iris Electric, a zero-emission, small electric commercial passenger vehicle, fitted with a roof-mounted solar panel for supplementary charging; and the front-engined Starbus Urban FE-Parallel Hybrid Bus, a clean fuel option for public transport.
DriveNext, one of the pillars of our HorizoNext approach, aims to create engines and powertrains that offer best-in-class driving experiences, without compromising on fuel performance or space. Our latest major innovation is India’s first turbo-charged multi-point fuel injection (MPFI) petrol engine, the Revotron1.2T engine, which powers the Zest and the Bolt. The award-winning Revotron series has been designed to offer an optimum mix of fuel economy, performance and refinement. Also on the anvil are 3- and 4- cylinder petrol engines.
Multi drive mode is one of the key innovations in this engine. This feature allows the driver to switch between ‘Sport’, ‘Eco’ and ‘City’ modes for varied levels of driving experience. Other top-end features include the new F-Tronic Automated Manual Transmission (AMT) for finger-shift and clutch-free driving, and the electronic power assist system (ePAS) for power steering.
At Tata Motors, design is not only about new surfaces, beautiful colours, materials and finish, but also about creating compelling products that offer the latest technology-rich features and high performance. Our design teams based in UK, Turin and India have created an all-new design language that is demonstrated in the new launches, the Zest sedan and the sporty Bolt hatchback. The Humanity Line, Diamond DLO and the Slingshot Line give the Zest and the Bolt a sense of humanity, friendliness, roominess, dynamism, stability, poise and purpose.
The commercial vehicles team launched the Prima LX range as a combination of power, fuel efficiency, affordability and superior performance, setting new benchmarks in the medium and heavy commercial vehicle segment in India. The Ultra range of light and intermediate commercial vehicles has been designed with stylish, futuristic and smart utility features.
At Tata Motors, we strive to offer the best vehicle experience to our global customers. Located in Pune (India), UK and South Korea, our R&D centres focus on issues such as engine performance, fuel efficiency and safety. The centres are equipped with state-of-the-art facilities such as Asia’s first anechoic chamber, India’s first full vehicle crash test facility and India’s only full climate test facility.