3 January, 2019
Jaguar Land Rover today reported December 2018 U.S. sales: Land Rover had its best ever December sales month with 10,617 units, an increase of 33 percent from 7,980 in December 2017; Jaguar sales were 3,462 units, a slight increase from 3,414 units in December 2017. Jaguar Land Rover total December U.S. sales reached 14,079 units, a 24 percent increase from 11,394 units in December 2017.
For the full year 2018, Jaguar Land Rover U.S. sales reached 122,626 units; up seven percent compared to the previous record of 114,333 units in 2017, establishing a new all-time U.S. sales record for the combined brands.
"We are pleased to finish another year with record-setting sales for Jaguar Land Rover in the U.S.,” said Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC. "Land Rover continues to prove its reign in the luxury SUV market by achieving its fourth consecutive record-setting sales year on the heels of announcing the highly anticipated return of the iconic Defender to the U.S. market. This success is truly a testament to the strength of our product lineup and the dedication of our retailer network.”
US MODEL HIGHLIGHTS
For the Land Rover brand, 2018 U.S. sales reached 92,143 units, a 23 percent increase, surpassing 2017’s previous U.S. high of 74,739 units. The Range Rover Sport led the brand with an impressive 24,282 units sold for the year; up 27 percent, while sales from the flagship model, Range Rover were 19,030 units; up 13 percent from 2017.
The Land Rover brand reached a new December sales high of 10,617 units, an increase of 33 percent compared to 7,980 units in December 2017.
The Range Rover set a new December sales record with 2,231 units; up 108 percent from 1.075 units in December 2017. Range Rover Evoque also achieved its best ever December sales month with 1,594 units; up 27 percent from 1,255 units sold in December 2017.Range Rover Sport was the brand’s sales leader with 2,688 units sold; up 85 percent from 1,452 units sold in December 2017.
For Jaguar, 2018 marked the expansion of the PACE family of SUVs to include the E-PACE compact performance crossover and later in the year, the brand’s first ever all-electric mid-size performance SUV, the I-PACE. Sales of Jaguar SUV models totaled 19,624 units, growing 3.6% from 2018.
For the month of December, Jaguar sales were 3,462 units, a slight increase from 3,414 units in December 2017. Jaguar I-PACE sold 223 units in its second full sales month.
About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car brands.
At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017/18 Jaguar Land Rover sold 614,309 vehicles in 129 countries, with more than 80 percent of our vehicles being sold abroad.
We support around 260,000 people through our retailer network, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, Austria and Slovakia.
Our innovation is continuous: we will spend in the region of £4 billion this year on new product creation and capital expenditure.
From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and gasoline engines.