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Jaguar Land Rover reports U.S. Sales for November 2018 Press kit

3 December, 2018

  • Best ever November sales month for Jaguar Land Rover up 19 percent
  • Best November sales month ever for Land Rover brand up 26 percent for the year
  • Range Rover up 44 percent for the second best November sales month ever
  • Strong SUV sales performance for Jaguar Land Rover with F-PACE, Range Rover Evoque and Range Rover Sport achieving best November sales month

Jaguar Land Rover today reported November 2018 US sales: Land Rover had its best ever November sales month with 8,547 units, an increase of 26 percent from 6,801 in November 2017; Jaguar sales were 3,197 units, a 4 percent increase from 3,061 units in November 2017. Jaguar Land Rover total November US sales reached 11,744 units, a 19 percent increase from 9,862 units in November 2017.

“We are pleased to have achieved our best November sales month ever for Jaguar Land Rover,” said Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC. “These results are a testament to the dedication of our retailers and a strong product offering with our lineup of SUVs, which includes the Jaguar F-PACE, Range Rover Evoque and Range Rover Sport.”


Land Rover

The Land Rover brand reached a new November sales high of 8,547 units, an increase of 26 percent compared to 6,801 units in November 2017.

With sales of 2,259 units, the Range Rover Sport also set a new November sales record. Its sales in November were up 76 percent compared to 1,282 units, sold in November 2017.

With sales of 1,329 units, the Range Rover Evoque achieved the best ever November sales month too, which was up 46 percent compared to 910 units sold in November 2017. The new Range Rover Evoque recently made its global debut. Created from an all-new vehicle architecture, the second generation of the Range Rover Evoque sets new standards of refinement, capability and sustainability in the compact SUV segment.

In the U.S., the 2018 Land Rover model line-up features six models; two within the Discovery family, and four within the Range Rover Family.

The four vehicles within the Range Rover Family – Range Rover, RangeRover Sport, Range Rover Velar and Range Rover Evoque – are distinguished by a sense of refinement and outright luxury. When it was introduced in late 2017, the Range Rover Velar marked an evolved design direction for the family; offering new levels of refinement, elegance and technology to the premium mid-size segment, and later, serving as the design inspiration for the newly refreshed 2018 model year Range Rover and Range Rover Sport, and now the 2020 model year Range Rover Evoque.

The Discovery Family – Discovery and Discovery Sport – bridges the gap between utility and refinement, for absolute versatility. With variable five- and seven-passenger seating options in both the compact Discovery Sport and full-size Discovery, this family of vehicles features the latest connectivity technologies, a variety of innovative storage solutions and the same on-/off-road capability Land Rover is best known for.

Across the Land Rover brand, there are a range of clean and efficient 4-, 6- and 8-cylinder engine options, selectively available as either gas or diesel depending on the model. In 2019, for the first time in the U.S., a 398hp4 Plug-In Hybrid Electric (PHEV) option for both the Range Rover and Range Rover Sport will be available.

Delivering sustainable performance with traditional Range Rover four-wheel drive capability, interior comfort and refinement, the new ‘P400e’ PHEV derivative provides an estimated electric only range of 31 miles (51km)5 thanks to a 141hp (105kW) electric motor mated to a 296hp turbocharged 2.0-liter four-cylinder Ingenium gasoline engine.


For the month of November, Jaguar sales were 3,197 units, a 4 percent increase from 3,061 units in November 2017. The award winning Jaguar F-PACE continued to lead the brand’s performance and had its best November retail month with 1,632 units sold. In its first full month of sales, the Jaguar I-PACE sold 165 units.

With entries in the compact, mid-size and full-size segments, selectively available as SUVs, sedans and sports cars, Jaguar has vehicles to fit any luxury budget. The entry point to the brand, the E-PACE compact crossover, is priced from $38,6001, while the brand’s halo sports car, the F-TYPE SVR Convertible is priced from $125,8501.

For a brand most associated with sports cars and sedans, the introduction of the 2017 F-PACE was a huge departure. Reflecting today’s buying habits a family of ‘PACE’ SUVs and crossovers have joined the lineup in the two years since the F-PACE debuted. Earlier this year Jaguar introduced the E-PACE compact crossover, slotted just below the F-PACE. In October, the brand’s first-ever all-electric production car – the I-PACE, mid-size performance SUV – expanded the Jaguar line-up to include eight vehicles across three families for the first time ever.

In addition to the ‘PACE’ family of SUVs and crossovers, the Jaguar brand also includes the F-TYPE sports car, the XE compact sport sedan, XF premium mid-size sedan, XF Sportbrake mid-size wagon and the brand’s luxury flagship – the full-size Jaguar XJ; each model delivers segment leading driving dynamics, timeless design, the latest connected technologies and ADAS features luxury owners expect.

For added peace of mind, every new Jaguar vehicle comes with Jaguar EliteCare, a Best-in-Class ownership package2. This warranty is further expanded for Jaguar I-PACE customers covering the electric battery for 8-years / 100,000 miles and a 70 percent state of health6.

Jaguar EliteCare coverage includes a New Vehicle Limited Warranty, Complimentary Scheduled Maintenance and 24/7 Roadside Assistance, each for 5-years or 60,000 miles, as well as Jaguar InControl® Remote & Protect™ connected services for 5-years and unlimited mileage.

Jaguar Land Rover announced last year that from 2020 all new, or significantly updated, models will incorporate some form of electrification either optional or as standard. The company will introduce a portfolio of electrified products across its model range in the coming years; embracing fully electric (BEV),
plug-in hybrid (PHEV) and mild hybrid (MHEV) vehicles as well as continuing to offer ultra-clean gasoline and diesel engines.


(1) All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Jaguar or Land Rover Retailer for details.

(2) Class is cars sold by luxury automobile brands and claim is based on total package of warranty, maintenance and other coverage programs. For complete details regarding Jaguar EliteCare coverage, please visit JAGUARUSA.COM, call 1.800.4.JAGUAR or visit your local Jaguar Retailer.

(3) Always follow local speed limits.

(4) Peak internal combustion engine and electric power not delivered at the same engine speed.

(5) Manufacturer-estimated up to 31 miles EV range with fully charged battery. Actual range may vary.

(6) Eight-year battery warranty limited to 100,000 miles and 70% state of health. See your local authorized Jaguar Retailer for complete details.

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

We employ more than 43,000 people globally, with 330 in the U.S. and support around 240,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, Austria and Slovakia.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017 Jaguar Land Rover sold 621,109 vehicles in 130 countries, with more than 80 percent of our vehicles produced in the UK being sold abroad.

Our innovation is continuous: we will spend more than £4 billion (USD$5.7 billion) in the coming year on new product creation and capital expenditure.

From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer ultra-clean gasoline and diesel engines.

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