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Jaguar Land Rover Reports U.S. Sales for September 2018 Press kit

2 October, 2018


  • Best September sales month ever for Land Rover brand up 9 percent Y-o-Y
  • Range Rover up 28 percent and Range Rover Sport up 47 percent continue to lead the Land Rover Brand with best September month ever for both models
  • Strong SUV sales performance for Jaguar Land Rover for the month of September up 7 percent Y-o-Y

Jaguar Land Rover today reported September 2018 US sales: Land Rover had its best ever September sales month with 6,966 units, an increase of 9 percent from 6,407 in September 2017; Jaguar sales were 2,040 units, a 38 percent decrease from 3,296 units in September 2017, due to industry sales trends. Jaguar Land Rover total September US sales reached 9,006 units, a seven percent decrease from 9,703 units in September 2017.

"We are proud that our SUV offerings continue to drive sales for Jaguar Land Rover, said Joe Eberhardt, President and CEO, Jaguar Land Rover North America, LLC. "We look forward to continuing this momentum when the highly anticipated Jaguar I-PACE starts arriving in retailers this month."


Land Rover

The Land Rover brand reached a new September sales high of 6,966 units, an increase of 9 percent compared to 6,407 units in September 2017.

With sales of 1,878 units, the Range Rover Sport also set a new September sales record. Its sales in September were up 47 percent compared to 1,280 units, sold in September 2017.

With sales of 1,503 units, the Range Rover achieved the best ever September sales month too, which was up 28 percent compared to 1,178 units sold in September 2017.

In the U.S., the 2018 Land Rover model line-up features six models; two within the Discovery family, and four within the Range Rover Family.

The four vehicles within the Range Rover Family – Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque – are distinguished by a sense of refinement and outright luxury. With its introduction in late 2017, the Range Rover Velar marked an evolved design direction for the family; offering new levels of refinement, elegance and technology to the premium mid-size segment, while simultaneously capturing the 2018 World Car Design of the Year honors.

The Discovery Family – Discovery and Discovery Sport – bridges the gap between utility and refinement, for absolute versatility. With variable five- and seven-passenger seating options in both the compact Discovery Sport and full-size Discovery, this family of vehicles features the latest connectivity technologies, innovative storage solutions and on-/off-road capability.

Across the Land Rover brand, there are a range of clean and efficient gas and diesel engines offered to owners, selectively available in 4-, 6- and 8-cylinder sizes depending on the model, and – for the first time in the U.S. – in 2019, a Plug-In Hybrid Electric (PHEV) option for both the Range Rover and Range Rover Sport.

The new ‘P400e’ PHEV derivative available in both the 2019 Range Rover and Range Rover Sport provides sustainable performance by combining a 296hp turbocharged 2.0-liter four-cylinder Ingenium gasoline engine with a 141hp (105kW) electric motor. The 398hp total available power output4 is routed through the permanent four-wheel drive system – delivering 0-60mph in 6.3 seconds (0-100km/h in 6.8 seconds) and a maximum speed of 137mph (220km/h)3. With an impressive 472-lb. ft. of torque on tap, the new powertrain delivers dynamic performance with traditional Range Rover capability, comfort and refinement.


For the month of September, Jaguar sales were 2,040 units, a 38 percent decrease from 3,296 units in September 2017. The award winning Jaguar F-PACE continued to lead the brand’s performance with 904 units sold. The new Jaguar E-PACE achieved strong sales results for the month with 408 units sold.

With the introduction of the brand’s first-ever all-electric mid-size performance SUV, the I-PACE, this fall, Jaguar has now expanded its line-up to include eight vehicles across three families. Entries in the compact, mid-size and full-size segments are selectively available as SUVs, sedans and sports cars, priced from $38,600 – for the E-PACE compact crossover – to $125,850 – for the brand’s halo sports car, the F-TYPE SVR Convertible1.

The XE compact sport sedan, XF premium mid-size sedan, XF Sportbrake mid-size wagon and the brand’s luxury flagship – the full-size Jaguar XJ – each deliver segment leading driving dynamics, timeless design and the latest connected technologies and driver assistance features luxury owners expect.

For a brand most associated with sports cars and sedans, the introduction of a ‘-PACE’ family of SUVs and crossovers with the 2017 F-PACE was a huge departure. In the two years since its debut, the ‘-PACE’ family has expanded with two additional models — the entry point for the Jaguar brand, the compact crossover E-PACE, and the brand’s first-ever foray into the EV market, the I-PACE electric crossover. Reflecting today’s buying habits, the F-PACE has remained the Jaguar brand’s best-selling vehicle since it first went on sale.

The Jaguar F-TYPE enters its sixth year of production with the 2019 model. Since it was brought to market in 2014, the F-TYPE model line-up has expanded to include 20 different derivatives; selectively available in rear- and all-wheel drive, with a choice of 4-, 6- and 8-cylinder engines ranging from 300 to 575 horsepower.

Every new Jaguar vehicle comes with Jaguar EliteCare, a Best-in-Class ownership package2. This warranty is further expanded for Jaguar I-PACE customers covering the electric battery for 8-years / 100,000 miles and a 70 percent state of health5.

Jaguar EliteCare coverage offers:

  • 5-Year / 60,000 Mile New Vehicle Limited Warranty
  • 5-Year / 60,000 Mile Complimentary Scheduled Maintenance
  • 5-Year / 60,000 Mile 24/7 Roadside Assistance
  • 5-Year / Unlimited Jaguar InControl® Remote & Protect™ connected services

Jaguar Land Rover announced last year that from 2020 all new or significantly updated models will incorporate some form of electrification either optional or as standard. The company will introduce a portfolio of electrified products across its model range in the coming years; embracing fully electric (BEV), plug-in hybrid (PHEV) and mild hybrid (MHEV) vehicles as well as continuing to offer ultra-clean gasoline and diesel engines.


(1) All prices shown are Manufacturer’s Suggested Retail Price. Excludes $995 destination/handling charge, tax, title, license, and retailer fees, all due at signing, and optional equipment. Retailer price, terms and vehicle availability may vary. See your local authorized Jaguar or Land Rover Retailer for details.

(2) Class is cars sold by luxury automobile brands and claim is based on total package of warranty, maintenance and other coverage programs. For complete details regarding Jaguar EliteCare coverage, please visit JAGUARUSA.COM, call 1.800.4.JAGUAR or visit your local Jaguar Retailer.

(3) Always follow local speed limits.

(4) Peak internal combustion engine and electric power not delivered at the same engine speed.

(5) Eight-year battery warranty limited to 100,000 miles and 70% state of health. Please contact your authorized Jaguar Retailer for complete details.

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

We employ more than 43,000 people globally, with 330 in the U.S. and support around 240,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, Austria and Slovakia.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2017 Jaguar Land Rover sold 621,109 vehicles in 130 countries, with more than 80 percent of our vehicles produced in the UK being sold abroad.

Our innovation is continuous: we will spend more than £4 billion (USD$5.7 billion) in the coming year on new product creation and capital expenditure.

From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer ultra-clean gasoline and diesel engines.

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