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3D string in carmakers’ bow

29 March, 2017, Business Standard

  • The auto industry is witnessing a transformation of a kind that it has not experienced in several decades – from ownership models, electric and hybrid vehicles operating in a connected ecosystem to autonomous vehicles on the one hand, and a shift to stricter regulatory regimes around emissions, safety and sustainability on the other. These developments call forth the automakers to experiment with the emerging technologies to keep place with the growing customer demand for a customised and personalised experience.
  • With advances in 3D printing, select few automakers are taking leap forward. Globally, Tata Motors and Ford Motors are making huge investments in 3D printing and are clearly eyeing the first mover advantage by embracing futuristic technologies. Earlier this month, Tata Motors showcased a concept sports car under its sub-brand TAMO – RaceMo at the Geneva International Motor Show.
  • “3D printing is a cost-effective method to test multiple designs, to enable product developers to identify design flaws at an early stage and take informed decisions on a particular design to be sent to production,” says Pratap Bose, head of design, Tata Motors.


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