27 July, 2015, ET Auto
India’s biggest automobile major, by revenue, Tata Motors celebrated the tenth anniversary of its mini truck Tata Ace on Monday.
The Small Commercial Vehicle (SCV), first launched in 2005, has surpassed the 1.5 million sales mark in these ten years, the company said in a statement.
Speaking at the celebration ceremony, R Ramakrishnan, Senior Vice President, Commercial Vehicles Business Unit, Tata Motors, said “Completion of ten successful years of Ace is truly a remarkable milestone. Tata Ace has been a revolutionary product and is a result of our deep understanding of the market and consumer. We are proud that the Ace family has been the preferred choice for last mile transportation, selling over 1.5 million vehicles, globally. Making this journey special are over 1 million customers, who have trusted the brand and have grown in the businesses.”
The Ace family has thus far produced about 12 offerings, based on Engine type, engine power and body configurations.