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Tata Motors collaborates with Paytm and Ceat to offer loyalty benefits to customers

19 June, 2015, Car Trade

Popular Indian carmaker Tata Motors has announced its new partnership with Paytm and Ceat tyre for Tata Motors Loyalty Program – Tata Delight and Tata Emperor. Speaking more on the initiative, R Ramakrishnan, TATA Motors Senior Vice President (Commercial-CVBU), said, “At TATA Motors; we constantly endeavor to delight our customers. Our Customer Loyalty Program is a step further in this journey. It is indeed inspiring to see CEAT Ltd. & Paytm coming forward and associating with us in this journey.”
The new Emperor Loyalty and Delight programs have been tailored to offer maximum benefits to owners of Medium Commercial Vehicles, Light Commercial Vehicles, Intermediate Commercial Vehicles , Small Commercial Vehicles and Heavy Commercial Vehicles, wherein they can accumulate points and redeem them post purchase of every Ceat Tyre and transactions are made on Paytm.

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