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Tata Motors commercial vehicles partners with Ceat and Paytm

18 June, 2015, Zig Wheels

Tata Motors commercial vehicle owners who are members of the Tata Motors Loyalty Programs, can now accumulate and redeem points on purchase of every Ceat tyre for transactions made on Paytm

India’s leading commercial vehicle manufacture, Tata Motors has announced its association with Ceat tyre and Paytm, as new partners in Tata Motors Loyalty Programs – Tata Delight and Tata Emperor. Ceat is a known tyre manufacturer of India, while Paytm is a mobile commerce platform popular for its cashback offerson products.

Tata Motors’ Delight and Emperor Loyalty programs offer loyalty benefits for its Heavy Commercial Vehicles, Medium Commercial Vehicles, Intermediate Commercial Vehicles Light Commercial Vehicles and Small Commercial Vehicles owners and members. The partnership will enable the customers to accumulate and redeem points on purchase of every Ceat tyre, transactions made on Paytm, as also on the offerings of TATA and other loyalty program partners.

Speaking about the tie-up Tata Motors Senior Vice President (Commercial-C VBU), R. Ramakrishnan said, “At TATA Motors; we constantly endeavor to delight our customers. Our Customer Loyalty Program is a step further in this journey. It is indeed inspiring to see CEAT Ltd. & Paytm coming forward and associating with us in this journey. Both CEAT Ltd. & Paytm are known to set high standards of customer satisfaction and as a team, we hope to exceed all the expectations of our customers.”

Apart from the partnership with Ceat and Paytm, Tata Motors also announced a couple of revised offers as part of the Delight and Emperor Programs. The unnamed vehicle linked accidental death & disability cover, has now been increased by Rs 20,000 to Rs. 2.45 lakh. The BPCL-TML tie up in the program has now extended to 5500 BPCL outlets across India. While an educational scholarships worth Rs. 40 lakh is promised to children of program members.

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