12 July, 2015, ET Auto
Automotive manufacturing company Tata Motors has launched Veerangana Express – a cab service for women, by women in Gwalior on Saturday.
Equipped with GPS (vehicle tracking system), the Veerangana Express will use the company’s four wheeler Tata Magic Iris.
The cab service managed by a group of ladies, will ply within Municipal limits in Gwalior. This programme has been funded by Laxmibai Mahila Sahakari Bank and is being supported by the District Collector and Transport Department.
Speaking on this initiative, K Sanjeeva Rao, Regional Sales Manager, SCV- Passenger, Commercial Vehicles, Tata Motors, “We are delighted to associate with Veerangana Express, a unique customer focused service aimed at supporting women commuters by women operators with one of our best solutions in last mile public transport- the Tata Magic Iris. It will not only provide a safe, comfortable and convenient commuting option for all women customers but with its car-like easy driving dynamics, women will find it very easy to maneuver.”
Alka Srivastava, Founder, Laxmibai Mahila Nagrik Sahakari Bank, said, “Women Empowerment has been our organisation’s sole focus and through ‘Veerangana Express’ we will come closer to our vision of seeing more self-independent women in our society. We are glad that all government authorities and Tata Motors through its channel partner, SGS Motors, are supporting this initiative. We hope the Veerangana Pink Cabs, which is for the women, by the women, will further encourage women, without having to worry about their commuting woes”.
Initially, total of eight, diesel-powered, Tata Magic Iris auto-rickshaws have been introduced. These auto-rickshaws, pink and white in colour, will be driven by women drivers, trained by SGS Motors, an authorised dealer of Tata Motors.