24 July, 2015, ET Auto
India’s biggest automobile major, by revenue, Tata Motors has launched cab service for women in Bhopal – the Shakti Vahini service. This cab service will use Tata Motors’ four wheeler Magic Iris.
To begin with, a total of twenty, diesel-powered, Tata Magic Iris have been funded by the company. Ten have already been delivered and remaining will be delivered shortly.
Speaking on this initiative,K Sanjeeva Rao, Regional Sales Manager, SCV- Passenger, Commercial Vehicles, Tata Motors, “Further to the launch of Veerangana Express in Gwalior, we are delighted to introduce Shakti Vahini. We are confident that Shakti Vahini will not only provide a safe, comfortable and convenient commuting option for women but will make women commuting safer in comparison to other vehicles in auto-rickshaw category. This for the first time a smart cab service dedicated to women has been started in Bhopal and we at Tata Motors are proud to be associated with the initiative.”