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Tata Motors launches Tata PRIMA – The World-Smart Truck, in Kenya

30 April, 2015, Indian News & Times

img_20150430020633840Tata Motors, India’s largest automobile manufacturer, today launched six new next-generation PRIMA heavy commercial vehicles,for the very first time in Kenya, with partnerTata Africa holding Kenya Ltd.

Setting new benchmarks in styling and features, the next-generation Tata PRIMA is a combination of power, world-class performance, fuel efficiency, superior technology and safety.The Tata PRIMA has been built with technical inputs from across the world – an Italian cab design, engine technology from the USA, gearbox expertise fromUS and Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, hence is also referred to as the ‘World-Smart Truck’ by Tata Motors.

The launch of these new next-generation commercial vehicles marks Tata Motors continued efforts towards changing the trucking landscape and rough roads in Kenya’ and consisting of a series of configurations on the PRIMA platform. In the Tipper segment, Tata Motors introduced the PRIMA LX 2523.K, PRIMA LX 2528.K whereasin the Cargo segment, Tata Motors introduced the PRIMA LX 2523.T, PRIMA LX 3123.T and the PRIMA LX 4023.S and the PRIMA 4938.Sall of which have different combinations of drivelines, meeting end-user requirements for varied applications.

Commenting on the launch, Mr. RT Wasan, Head – International Business, Commercial Vehicles Business Unit,TataMotors said “The launch of the PRIMA range in Kenya is an important milestone in Tata Motors’ continued expansion in the Kenyan market and the East Africa region. As one of the Major players in EA Region, we are committed to shaping the commercial vehicle industry here with the latest global technologies giving the Kenyan customer competitive business advantages, with the trusted credentials of the Tata Motors brand.The Tata PRIMA shaped by technology, know-how and expertise with global standards of power, durability, payload, emissions and safety will enable customers upgrade to a new-age truck, with new-age global specifications and systems, a result of customer feedback combined with years of experience in the trucking business.The range being launched today is world-smart in every sense,”

Equipped with strong aggregates and a robust chassis frame and suspension, the Tata PRIMA range launched today can meet the highest operating standards under extreme conditions.Having been extensively tested to confirm with global standards, the next-generation range of Tata PRIMAcommercial vehicles boasts outstanding material and build quality, comfort, driving dynamics and economy, and continues to offer advantages of a Tata Motors commercial vehicle of lowest total cost of ownership.

The driveline of all 6 vehicles comprises of the latest engine technology from Cummins Inc. with an output of 230HP, 280 HP and 380 HP with transmission and axle technology from leading aggregate manufacturers across the world. The new-age range from Tata Motors, offers faster turnaround time and enhanced profitability for business, making it an ideal work horse for movement of goods and materials across distances or even doing the harshest duty at construction sites.

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