6 August, 2018
To mark the 150th year of the Tata Group and the 150th birth anniversary of Mahatma Gandhi, Tata Motors has partnered with Ms. Sangeetha Sridhar, an UAE expatriate to drive a unique initiative called the ‘Clean India Trail’. For the same, Ms. Sridhar has chosen Tata Hexa – the lifestyle SUV from the Company , as her vehicle of choice keeping in mind her requirement of a luxurious and reliable all terrain vehicle.
As part of the Clean India Trail programme, Ms. Sridhar will drive the Tata Hexa across 150 cities in India, covering around 24,000 kilometers, to conduct a first-hand experiential assessment of toilet and sanitation facilities, the condition of national roads and highways and the safety quotient for solo woman travelers. Commencing on the 12th of August, from the iconic Gateway of India in Mumbai, the Clean India Trail rides on the Swachh Bharat Mission and to spread awareness about Mahatma Gandhi’s vision of a clean India.
According to Mr. SN Barman – Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, “The Tata HEXA is a power packed, feature loaded and adrenaline pumped vehicle, designed for those with an active and dynamic lifestyle. We are absolutely delighted to partner with Ms. Sangeetha Sridhar on this noble cause and are confident that her vehicle of choice, the Tata Hexa will effortlessly take her through the varied terrains that our country has to offer and will successfully help her achieve her mission”
Commenting on this initiative, Ms. Sangeetha Sridhar, said, “I am extremely thrilled to undertake this one-of-a-kind trail. This specially curated trail will take me through different topographies and terrains and hence I was looking at a vehicle which would be rugged and powerful, yet refined, spacious and reliable. After a lot of research, I chose the Tata Hexa (fondly called Shexa by me), which is a vehicle that offers great reliability and extreme comfort, helping me seamlessly through this journey. It is a matter of pride to do something of this magnitude and I am grateful to Tata Motors for having given the Hexa to me for this journey.”
Powered by a 2.2L Varicor diesel engine and producing a whopping 154 BHP at 400 NM of torque, the Hexa offers spacious and luxurious interiors, making it the most suitable vehicle for long journeys and her expedition. Keeping the requirements of the drive in mind, the Tata Hexa has been converted into a 24 sq. ft. home on wheels, with a sleep area, kitchen sink, chiller box and work space with charging points for Ms. Sridhar’s gadgets. Additionally, the wide network of Tata Motors authorised service stations across the country will be a call away to help her in case of any service requirements through this journey.
To know more about Tata HEXA, please visit: http://hexa.tatamotors.com/
About Tata Motors
Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.
With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.