3 June, 2015
About #TheChosenOnes Campaign:
After the successful launch of GenX Nano, the new feature-rich compact hatchback, from Tata Motors, the Company today announced a new initiative for its discerning customers – ‘The Chosen Ones’. Through this campaign, Tata Motors presents an exciting opportunity for select GenX Nano customers to win an all-expense paid trip to Sanand and witness the roll out of their own Nano, which they have booked, at the manufacturing facility. This is a first-of-its-kind initiative for India and yet another customer centric initiative, announced by the Company.
Announcing this unique customer experience, Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors said, "After Zest and Bolt, the GenX Nano is our third offering under Horizonext and we continue to reach out to our customers to enrich their experience in every horizon. ‘The Chosen Ones Campaign’ offers a unique platform to fulfill our promise to bring the best customer experiences, as we create new products and launch new initiatives that allow our customers to engage with our next-generation cars. The new GenX Nano is a smart, stylish, efficient and a practical city car which has strong potential in the compact hatch segment. While we have developed an exciting product for the young and young at heart, we also want to ensure we reach-out to our customers in the most innovative manner. This is a step in that direction."
The campaign goes live today and to participate in this, car enthusiasts can book the all new GenX Nano by 18th June, 2015 at their nearest Tata Motors dealership. Post booking the car, the customers will receive an invite sms asking them to state why they would like to win a trip to Sanand to see their Nano roll-off the assembly line. The top 20 lucky respondents will be selected through an audited process based on the eligibility. These lucky winners will be announced on 24th June and will be treated with an all-expense paid trip to Sanand on 7th July, 2015.
Through this campaign, customers will witness their cars roll-off the assembly line, they will be presented with its birth certificate and will also get an opportunity to name their car.
Tata Motors has a clear vision to be the most admired by its valued customers, employees, business partners and shareholders for the rich and value-added experience the Company provides. As part of the Tata Motors’ Passenger Vehicle transformation, changing customer needs commands a lot of attention. Hence, enhancing the purchase experience for customers is an intrinsic part of customer engagement process at the company.
The recently launched, new GenX Nano comes with advanced technological features which strengthen its value proposition, making it the perfect city car. The new range has been designed and developed by Tata Motors and its supplier teams to meet world-class quality standards and bring sheer driving pleasure to the young and dynamic customers. Under the Company’s Horizonext strategy, this smart city car has been developed under three core pillars of Designext, Drivenext and Connectnext and is targeted at the young and young at heart. The GenX Nano is available for sale, across the country in over 450 Tata Motors sales outlets.
Customers can book a test drive of the new GenX Nano by visiting: http://www.tatanano.com/lead_gen/
The GenX Nano can also be booked online for INR. 5,001 only, at https://bookonline.tatamotors.com/book-a-car/nano.
Note to Editors: