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Bookings open for the exciting new compact hatchback Tata TIAGO Press kit

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9 March, 2016


With this, Tata Motors also introduces once-in-a lifetime opportunity to meet Lionel Messi

Tata Motors will commence bookings for its much-awaited stylish compact hatchback, Tata TIAGO from March 10, 2016, onwards. The Company has also launched an exciting opportunity for all car enthusiasts and Messi Fans in India to own the Tata TIAGO and meet the international sports icon, Lionel Messi, the global brand ambassador for the company’s Passenger Vehicle Business Unit.

Customers above 18 years of age can book a TIAGO either online or at any of the Tata Motors’ Authorized Dealership with a payment of INR 10,000 and become eligible to avail this once-in-a lifetime experience. The participating customer will be further requested for a response to the question ‘I love Tata TIAGO because…’ and basis the most creative response, the company will shortlist the first set of qualifiers. The final five winners, selected through a lucky draw, would be eligible to take any one person of their choice to visit Barcelona and meet the football legend, Lionel Messi. The winning entries will be announced after 30 days from date of closure of the promotion period on www.tatatiago.com. Tata Motors will also roll-out a national BTL campaign in a phased manner, from March 15, 2016.

This is yet another engaging campaign after #Fantastico Name Hunt which is committed toward customer-centricity. The Tata TIAGO is backed by Tata Motors’ "Made of Great" campaign, with the motto, "What drives us from within is what makes us great". Taking forward the spirit of innovation, the TIAGO is designed for young car buyers, exuding cutting edge design, technology and driving dynamics to address the evolving personal consumer segment. Having already received enthusiastic reviews from informed commentators, Tata Motors is determined to set new benchmarks in product and brand experience while addressing all relevant needs of the target audience.

To know more, please log on to madeofgreat.tatamotors.com/tiago/terms-conditions or visit nearest Tata Motors dealership.

About Tata Motors

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

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