5 August, 2014
Celebrating ‘Singham Returns’, Tata Motors today introduced the Safari Singham Range of accessories and merchandise through the Safari website, the Safari ebay India brand store and select Tata Motors showrooms. The objective is to further build on the movie’s style and power imagery.
Ms. Delna Avari, Head-Marketing Communications & Services, Passenger Vehicles, Tata Motors said, "The movie and its lead characters, Ajay Devgn and Kareena Kapoor exude energy and charisma; precisely the qualities represented by the Safari Storme. Building on this collaboration, we decided to launch an exclusive range of ‘Singham’ inspired Safari accessories and merchandise for our discerning customers. With this initiative, we at Tata Motors will take online marketing for the Safari Storme to the next level."
The Safari Singham range of exclusive accessories will include elements for both the interiors as well as exteriors of the Safari Storme. Exterior elements will include exclusive Singham decals and badge, hood scoop, hood deflector, fog lamp receiver, fog lamps, chrome garnish around the headlights and tail lamps and door visors. Interior elements will include – 2 DIN music system, PND (Portable Navigation Device), reverse parking camera, art leather seat covers, organizer with Singham branding, carpets with Singham branding. Safari Singham cobranded merchandise will include – bag packs, key chains, dog tag chains, sling bags, mugs and t-shirts.
Customers interested in the Safari Singham range of accessories and merchandise, can fill in their details on the Safari website (http://www.tatasafari.com/static/enquiry_form.php) or can place an order at select Tata Motors dealerships or log on to www.ebay.in/safaristorme
Reliance Entertainment presents Singham Returns in association with Ajay Devgn Ffilms and Rohit Shetty Productions. The film will release on August 15, 2014.
About Tata Motors
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2, 32,834 crores (USD 38.9 billion) in 2013-14. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.