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First 4-wheel exclusive cab service for women – Shakti Vahini with Ten Tata Magic IRIS, commences today in Bhopal Press kit

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21 July, 2015

21-july-2015-bigAfter the recent introduction of Veerangana Express in Gwalior, Tata Motors has partnered with Aptech Infrabuild Pvt. Ltd and M/s. Sanghi Brothers (I) Pvt Ltd, to provideyet another exclusive transport service for women in Bhopal – the Shakti Vahini service – a comfortable, convenient and safe cab service for women. This cab service will use Tata Motors’ most acclaimed last mile passenger transport solution – the Tata Magic IRIS, a stylish, safe and comfortable alternative for commuters who depend on three-wheelersand other modes of transport.

Shakti Vahini, has been launched by Mr.Alok  Sanjar, Member of Parliament and Mr.Vishwas Sarang, MLA, Bhopal. Sanghi Brothers (I) Pvt Bhopal, the Authorised Dealer partners of Tata Motors and Aptech Infrabuild Pvt. Ltd, have imparted driver training (including women) for 45 days. The response to the 45-day awareness campaign was overwhelming.

To begin with, a total of Twenty, diesel-powered, Tata Magic IRIS,registered under Taxi segment, have been funded by Tata Motor Finance Ltd., for the Shakti Vahini service. Out of which, Ten have already been delivered and remaining will be delivered shortly.

Mr. Sudesh Pawar, CMD, Aptech InfrabuildPvt. ltd., Bhopal said "Theresponse received from the women passengers during the awareness campaign for having exclusive transport facility motivated us to start the services. These services will also help women passengers to save commuting time on daily basis."

Speaking on this initiative,Mr. K Sanjeeva Rao, Regional Sales Manager, SCV- Passenger, Commercial Vehicles, Tata Motors, "Further to the launch of Veerangana Express in Gwalior, we are delighted to introduce Shakti Vahini, a unique customer focused service with one of our best solutions in last mile public transport- Tata Magic IRIS in partnership with AptechInfrabuild.and M/s. Sanghi Brothers. We are confident that Shakti Vahini will not only provide a safe, comfortable and convenient commuting option for women but will make women commuting safer in comparison to other vehicles in auto-rickshaw category. This for the first time a smart cab service dedicated to women has been started in Bhopal and we at Tata Motors are proud to be associated with the initiative."

About The Tata Magic IRIS

The 4-wheel fully covered, stylish Tata Magic IRIS has an all steel body with hard top and double steel sheet doors thus, making it a safe vehicle, offering complete protection from heat, dust and rain. With wide doors for easy entry and exit, comfortable seating, more headroom & legroom and seatbelts, the vehicle ensures passengers have a safe and comfortable ride. The car-like independent McPherson strut suspension ensures a smooth and bump free ride.

The driver experience is enhanced by class defining features such as stylish instrument panel, ergonomically designed sliding bucket seat, big windshield, side mirrors, glass windows, stylish dashboard mounted gear shifter.

Equipped with a powerful 611 cc, water cooled engine with 11 HP power and 31 Nm torque, the Tata Magic IRIS delivers better power, pickup and gradeability which results in faster and more trips over long travel distances. With 12" radial tyres, the Tata Magic IRIS offers great mileage and superior performance. The strong and reliable aggregates come with an assurance of lower maintenance costs and longer life.

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