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First ever SAARC Car Rally flagged off from Bangladesh Tata Motors is Vehicle Sponsor 24 Tata Safaris to travel through seven SAARC countries Press kit

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15 March, 2007

The first ever South Asian Association for Regional Co operation (SAARC) Car Rally being co-organised by the Ministry of External Affairs and the Confederation of Indian Industry (CII) in close co operation with the member-states of the SAARC was flagged off from Cox’s Bazar in Bangladesh today. Tata Motors is the Vehicle Sponsor for the Rally whose motto is ‘Connecting People, Strengthening Ties’.

The company has provided 24 Tata Safaris and two Tata 207 Double Cab Pickups. Nine Tata Motors dealers too are participating in the Rally.

Mr Rajiv Dube, President, Passenger Car Business Unit, Tata Motors, said, “We are very happy to be associated with the first ever SAARC Car Rally. It builds on the role that Tata Motors played over two years ago in supporting the first ever India-ASEAN Car Rally that helped bridge the distance between member countries in a fun way through motorsport. We are delighted in joining hands with the Government of India and the CII in this innovative initiative of fostering better understanding in the SAARC region.

The 120 participants in the SAARC Car Rally, will cover over 8,200 km, across varying terrain through Bangladesh, India, Bhutan, Nepal, Pakistan, Sri Lanka over a period of about 30 days, before concluding at the Maldives. The Rally will reach New Delhi on April 2, coinciding with the SAARC Summit, and will be flagged off from New Delhi on April 3 by the SAARC leaders. In India, the Rally will also pass through Assam, West Bengal, Uttarakhand, Punjab, Rajasthan, and Maharashtra (including Mumbai).

About Tata Motors
Tata Motors is India’s largest automobile company, with revenues of US$ 5.5 billion in 2005-06. With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world’s fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, and South East Asia and in Australia. Tata Motors and Fiat Auto have announced the formation of an industrial joint venture in India to manufacture passenger cars, engines and transmissions for the Indian and overseas markets. Tata Motors already distributes Fiat-branded cars in India. The company’s international footprint include Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a bus and coach manufacturer of Spain in which the company has a 21% stake; a joint venture with Marcopolo, the Brazil-based body-builder of buses and coaches; and a joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market pickup vehicles in Thailand. Tata Motors also has an agreement with Fiat Auto to build a pick-up vehicle at Córdoba, Argentina. Tata Motors has research centres in India, the UK, and in its subsidiary and associate companies in South Korea and Spain.

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