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GenX Nano associates with Campus Diaries to Launch 25 Under 25®, powered by VH1 Press kit

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24 September, 2015

25 UNDER 25®: EMPOWERING INDIA’S YOUTH

pr-24-sept-2015Tata Motors and Campus Diaries, India’s leading discovery and collaboration platform for youth today launched GenX Nano Campus Diaries 25 Under 25®, powered by VH1, the biggest hunt for India’s brightest stars under the age of 25. 25 Under 25® aims to become the definitive community of the most talented young changemakers of India.

The 25 Under 25® Awards is the first formal recognition program that targets the Indian youth across four professional categories – Science and Tech, Art and Design, Photography and Writing. An esteemed panel of jury and mentors will select the finalists in each category.

Pegged at 356 million, India has the world’s largest youth population. With the establishment of the 25 Under 25® Awards program, Campus Diaries aims to celebrate their significant contribution to the Indian economy. “This program is not just about honoring a new generation of leaders; it is also about shining a spotlight on the economic, social and community impact of India’s youth. All it takes is belief, vision and a resourceful use of talent,” says Mr. Sumit Saurav, CEO Campus Diaries, urging India’s young adults to step up and rise to the challenge.

GenX Nano is the latest addition to Tata Motors’ passenger vehicle portfolio with technological advancements. The car comes with new Infinity design theme, advanced structural stability. With Easy Shift (AMT), customers can enjoy a perfect driving experience without hassle of shifting gears and e-PAS (Power Steering) will help you glide through the congested roads. Be in the groove with Amphistream Music System with Bluetooth Connectivity, GenX Nano delivers a remarkable combination of design and driving pleasure and has a strong brand resonance amongst the young consumers. The GenX Nano has associated with this platform to encourage excellence amongst the youth.

“We are delighted that we are associating with Campus Diaries for yet another unique platform for the youth. The Nano has been a path-breaking innovation and in many ways, a game-changer. Brand Nano has been at the center of many associations with the youth of this country. With 25 UNDER 25® we want to provide a platform for the undiscovered talent and hope to recognise and empower India’s best 25 change makers below the age of 25”, said Ms. Delna Avari, Head – Marketing Communication and Services, Passenger Vehicle Business Unit, Tata Motors.

The awards program will culminate in the 25 Under 25® Summit, where the winners will get a chance to meet Noah Rosenberg (Founder, CEO, Chief Editor, Narratively), Appupen (Comic Creator and Artist, Graphic Novelist for Halalala) and Jessica Walsh (Designer, Art Director at Sagmeister and Walsh) along with a panel of top experts, heads of top institutions and thought leaders to pave India’s future.

Application: 24 September, 2015

Application deadline: December 7, 2015

Winners Announcement: 2nd Week of January

About Tata Motors

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India.  With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.

About Campus Diaries

Campus Diaries is a digital discovery and collaboration platform for students, universities and youth at large. It was started with the intent to fill the vacuum left by a lack of platforms for an untapped talent pool of students across the country. Today, it is home to 3,00,000 students from over 1,000 institutions across 5 countries.

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