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Go off-roading in your city! Press kit

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8 August, 2012

Full Throttle Trails soon in Jodhpur

Tata Motors Full Throttle Trails, the half-day off-roading event for Tata Motors SUV owners, will soon be held in Jodhpur on Sunday, August 12. Having recently being launched under the Tata Motors Full Throttle banner, Full Throttle Trails promises to offer Tata Motors SUV owners in and around Jodhpur, an opportunity to take a short break from mundane day-to-day driving, and explore extreme off-roading in their favourite Tata SUVs.

With the first three trails having successfully concluded in Chandigarh, Ludhiana and NCR, the Jodhpur trail is expected to receive participation from over 30 Tata Motors Utility Vehicle owners. The Trail will be flagged-off from Hotel Lake View and Resort, Jodhpur, and will proceed to the outskirts of the city, on to Jaisalmer highway.

Speaking on the occasion, Mr. Ashesh Dhar, Head Utility Vehicles, Tata Motors said, “With off-roading gaining popularity and due to the lack of off-roading tracks, Full Throttle Trails will give enthusiasts an opportunity to not only experience the thrill, ruggedness and toughness of their Tata Motors SUVs, but to also familiarise themselves with some serious off-road driving techniques, in a planned and safe manner. Besides, Full Throttle Trails also offers customers a quick weekend getaway, in the proximity of their respective cities.”

The Udaipur Trail is a unique experience in itself, with the trail route passing through barren lands, deserts, and various tourist places. The trail will put customers through some of the most challenging surfaces like slush and sand beds, hilly inclines, bumpy courses, with participants having to complete the event within a maximum stipulated time, to qualify as finishers. Cougar Motorsports is the programme partner for planning and execution of Tata Motors Full Throttle Trails.

For an avid historian, Jodhpur is a perfect destination, featuring many palaces, forts and temples, set in the stark landscape of the Thar Desert. The city is known as the “Sun City” for the bright, sunny weather it enjoys all year. It is also referred to as the “Blue City” due to the blue-painted houses around the Mehrangarh Fort.

Tata Motors Full Throttle Trails consists of over 21 Trails, scheduled at various locations throughout the year. Through Full Throttle Trails, Tata Motors hopes to engage its customers and give them a firsthand off-roading experience, within the limits of their respective cities, though participation from is expected from other centers too. The track for these trails, are customised in-line with the skill level of both professional and amateur drivers who own vehicles in both the 4×4 and 4×2 configurations.

Tata Motors Full Throttle recently launched another off-roading initiative for owners of Tata Motors utility vehicles called Tata Motors Full Throttle Experience. Full Throttle Experience consists of 6 expeditions; each spanning over a number of days, with the Konkan Experience scheduled to start from Mumbai, on 28th September, 2012.

To take part in these adventurous off-roading activities, motoring enthusiasts can mail Tata Motors at trails@tatamotorsfullthrottle.com or experiences@tatamotorsfullthrottle.com, or can visit us at http://www.tatamotorsfullthrottle.com/

About Tata Motors Full throttle:

Tata Motors launched the Tata Motors Full Throttle in February 2011, as a platform for steering the company’s participation in motor sports and allied activities. The platform also helps the company, in organising and synergising all efforts and activities, in the area of motor sports, including development and testing. Tata Motors Full Throttle has been victorious in some of the most reputed rallies namely Desert Storm, Dakshin Dare, Raid De Himalaya, Eastern Mountain Safari rally, Mughal rally and the Hornbill International Motor rally.

The Tata Motors’ utility vehicle portfolio comprises of the recently launched Tata Sumo Gold, the premium Crossover Tata Aria, the Tata Sumo Grande, the Tata Safari 4×4, the Tata Sumo 4×4 and the lifestyle pick-up Tata Xenon XT.

About Tata Motors:

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,65,654 crores ($ 32.5 billion) in 2011-12. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.

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