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India’s first Social Road Trip concludes tonight Press kit

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12 July, 2012

Team North wins the Nano drive with MTV contest

Tata Motors today announced the conclusion of India’s first Social Road Trip in a Tata Nano, where the digital world met the real world. Team North returned victorious after a grueling 20-day long exciting social road trip, covering over 2000 km. Team North will be awarded with 4 Tata Nanos. The final episode, featuring the participants and this unique road trip, will air tonight on MTV at 8:00 PM.

Tata Motors, MTV and Tata Nano fans selected 4 teams for the drive. Tata Nano along with MTV India, flagged-off this unique drive on May 28, 2012, and successfully leveraged the online medium to treat travel enthusiasts. Each team, comprising 4 members, represented 4 zones of the country – North, East, West and South with MTV’s VJ Rhea, VJ Jose, VJ Bani & VJ Nikhil, leading each team. These teams traversed across four different routes, starting from Delhi, Chennai, Guwahati and Ahmedabad. The teams had to overcome obstacles, tasks to reach the next level. The 4 VJs met and interacted with their respective teams on a regular basis, egging their teams to go that extra mile.

Social media played a vital role in this unique road trip, as viewers had to vote for teams online. Within 2 weeks of going live, the Facebook page dedicated to the drive garnered close to 1,50,000 fans, with more than 80,000 of them actively talking about it on the page during the drive. At every stage, each team shared highlights of their respective journeys through, posts, updates, photos and videos.

Team North’s most ardent fan will be chosen based on his/her participation in the entire drive through the votes, likes and updates on the social media pages of the drive. The winner will also be awarded with a Tata Nano.

Catch the final episode tonight on MTV at 8:00 pm.

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