6 March, 2013
Tata Nano today introduced an industry first offer. Customers can now swipe their credit card and drive out in a Tata Nano, on the same day. Making the offer irresistible, customers can also convert the entire amount in monthly installments at 0% interest, over a period of 12 months, at an EMI of Rs.8,333 per lakh.
According to Mr. Ranjit Yadav, President, Passenger Vehicles Business Unit, Tata Motors, "We are proud to offer this industry first phenomenon to our customers. This offer will enable customers to own a car in the fastest and hassle free manner. With the introduction of this offer, consumers get the benefit of converting the entire amount on the credit card into interest free installment, spread over a period of 12 months and manage monthly cash flow better. We would like to thank all our partner banks who have supported this special offer, exclusively for the Tata Nano.
"Our customer-centred cars are being backed with customer-engaging purchase experience at our dealerships. We realise that we can become a leader when the after-market experience levels are excellent, not only in pockets, but across our chain. We are bringing in enhancements with equipment, manpower and processes for fast service."
Tata Nano has partnered with five banks for this special scheme — Axis Bank, HSBC Bank, ICICI Bank, Kotak Mahindra Bank and Standard Chartered Bank. Customers in India, who have credit cards belonging to these banks can avail of this special scheme in 26 cities, across 75 Tata Motors Dealerships.