30 August, 2013
Crosses 5 million YouTube views in just 30 days
The new edition Tata Nano’s colourful TV commercial on ‘Celebrate Awesomeness‘ has crossed 5 million views on YouTube in less than 30 days – the highest for any Automotive brand TVC in India, till date. The video has been an instant hit, bringing in more than 17,000 post likes, and over 700 comments from the Nano fan base.
In the new TVC, the brand has showcased the colourful world of Nano and young achievers from different genres who share the brand’s unique attitude – to do things bigger, better, and differently- whether it’s the gutsy Masaba Gupta whose quirky pop prints stand out from the crowd, the beauty-pageant-winner-turned-entrepreneur-turned-actor Sarah Jane, or the riveting street magician Ugesh Sarkar, everyone embodies the spirit of ‘Awesomeness’. All throughout, it carried the jingle celebrating the awesomeness factor, almost making the film like a complete music album.
Speaking on this unique milestone, Ms. Delna Avari, Head- Marketing Communications, Passenger Vehicle Business Unit, Tata Motors, said, "We are extremely proud of this achievement; it validates the Nano as a smart, peppy, and fun car which has found its way into the hearts of millions of young Indians through its bold and bravely uncompromising attitude. The consumer’s voice has always defined India’s most innovative car as seen again with the all-new edition Nano. Our new ad campaign celebrates this awesome spirit of the Nano of living life on your own terms. There is a lot in store, with the new colourful TVC we have just begun our communication and we will soon roll out an activation programme to celebrate young achievers across genres."
Conceptualised by Sam Ahmed, Vice Chairman and CCO, Komal Bedi Sohal, National Creative Director, and the team at Rediffusion Y&R, the new commercial has been directed by the much acclaimed & Oscar nominated Iranian-British director Mehdi Nowrozian of Ridley Scott Associates.
About Tata Motors
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1, 88,818 crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.