21 May, 2012
Tata Motors Full Throttle, the motorsport division of Tata Motors, has launched yet another initiative for motoring enthusiasts, titled Tata Motors Full Throttle Trails. Through this initiative, Tata Motors Full Throttle will offer Tata Motors SUV owners in and around Chandigarh an opportunity to take a short break from mundane day-to-day driving and explore extreme off-roading in their favourite Tata SUVs.
Full Throttle Trails are half-day off-roading events, with the first trail being organised in Chandigarh on May 27. A total of 21 trails will be organised over the next few months. Maneuvering through some of the most challenging surfaces like slush beds, hills, bumpy courses, sand beds and many more, participants will have to complete the trail within a maximum stipulated time, to qualify as finishers. Cougar Motorsports is being roped in as the programme partner, for planning and execution of Tata Motors Full Throttle Trails.
Speaking on the occasion, Mr. Ashesh Dhar, Head Utility Vehicles, Tata Motors said, "With off-roading gaining popularity and due to the lack of off-roading tracks, Full Throttle Trails will give enthusiasts an opportunity not only to experience the thrill, ruggedness and toughness of their Tata Motors SUVs but will also familiarise them with some serious off-road driving techniques. In a quick get away, in the proximity of their respective cities, enthusiasts can go off-roading, in a planned and safe manner.
Mr. Dhar also said, “Chandigarh is the obvious choice to initiate the first Full Throttle Trail event, being a very popular destination among off-roading enthusiast. It is also one of the most important SUV markets in the country.”
Tata Motors Full Throttle recently launched another property under the Full Throttle banner, called Tata Motors Full Throttle Experience. Full Throttle Experience is an off-roading expedition which will span over a number of days, with the first expedition being flagged off from New Delhi on June 22, 2012.
To take part in these adventurous off-roading activities, enthusiasts can mail Tata Motors at email@example.com or firstname.lastname@example.org , or can visit us at http://www.tatamotorsfullthrottle.com
About Tata Motors Full throttle:
Tata Motors launched the Tata Motors Full Throttle in February 2011, as a platform for steering the company’s participation in motor sports and allied activities. The platform also helps the company, in organising and synergising all efforts and activities, in the area of motor sports, including development and testing. Tata Motors Full Throttle has been victorious in some of the most reputed rallies namely Desert Storm, Dakshin Dare, Raid De Himalaya, Eastern Mountain Safari rally and the Hornbill International Motor rally.
The Tata Motors’ utility vehicle portfolio comprises of the recently launched, Tata Sumo Gold, the premium Crossover Tata Aria, the Tata Sumo Grande, the Tata Safari 4×4, the Tata Sumo 4×4 and the lifestyle pick-up Tata Xenon XT.
About Tata Motors
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,23,133 crores ($ 27 billion) in 2010-11. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 6.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.