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Now go off-roading in your city! Full Throttle Trails soon in Ludhiana Press kit

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7 June, 2012

Tata Motors Full Throttle, the motorsport division of Tata Motors, recently launched Tata Motors Full Throttle Trails, a series of half-day off-roading events for Tata Motors SUV owners. With the next trail scheduled in Ludhiana on June 17, Tata Motors Full Throttle will offer Tata Motors SUV owners in and around the city, an opportunity to take a short break from mundane day-to-day driving and explore extreme off-roading in their favourite Tata SUVs.

With over 21 trails scheduled over the next few months, the recently concluded maiden Chandigarh trail, witnessed an overwhelming response, with participation of over 35 Tata Motors SUVs.

Maneuvering through some of the most challenging surfaces like slush beds, hills, bumpy courses, sand beds and many more, participants will have to complete the trail within a maximum stipulated time, to qualify as finishers. Cougar Motorsports is being roped in as the programme partner, for planning and execution of Tata Motors Full Throttle Trails.

Speaking on the occasion, Mr. Ashesh Dhar, Head Utility Vehicles, Tata Motors said, "With off-roading gaining popularity, and due to the lack of off-roading tracks, Full Throttle Trails will give enthusiasts an opportunity not only to experience the thrill, ruggedness and toughness of their Tata Motors SUVs, but will also familiarise them with some serious off-road driving techniques, in a planned and safe manner. Besides Full Throttle Trails also offers customers a quick weekend get away, in the proximity of their respective cities.”

Tata Motors Full Throttle recently launched another property under the Full Throttle banner, called Tata Motors Full Throttle Experience. Full Throttle Experience is an off-roading expedition which will span over a number of days, with the first expedition being flagged off from New Delhi on June 22, 2012.

To take part in these adventurous off-roading activities, enthusiasts can mail Tata Motors at trails@tatamotorsfullthrottle.com or experiences@tatamotorsfullthrottle.com, or can visit us at http://www.tatamotorsfullthrottle.com/.

About Tata Motors Full throttle:

Tata Motors launched the Tata Motors Full Throttle in February 2011, as a platform for steering the company’s participation in motor sports and allied activities. The platform also helps the company, in organising and synergising all efforts and activities, in the area of motor sports, including development and testing. Tata Motors Full Throttle has been victorious in some of the most reputed rallies namely Desert Storm, Dakshin Dare, Raid De Himalaya, Eastern Mountain Safari rally and the Hornbill International Motor rally.

The Tata Motors’ utility vehicle portfolio comprises of the recently launched, Tata Sumo Gold, the premium Crossover Tata Aria, the Tata Sumo Grande, the Tata Safari 4×4, the Tata Sumo 4×4 and the lifestyle pick-up Tata Xenon XT.

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