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Override the Outdoor with the new Safari Storme Explorer Edition Press kit

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23 August, 2013

To add to the cheer of your next great adventure, Tata Motors today announced thenew Safari Storme ‘Explorer Edition’ at Tata Motors’ showrooms near you. Launched at HORIZONEXT, the new Safari Storme Explorer Edition is a true outdoor companion, withcustomised outdoor essentials and a host of in-vehicle technology features building on the ‘REAL SUVs‘ masculinity, premiumness and utility.

The new Safari Storme Explorer Edition features:

  • Explorer Front Nudge Guard
  • Explorer Edition signature decals
  • 2-DIN Touch Screen Infotainment System – hands-free and phonebook operations
  • On-Screen provision for Reverse Parking Assist
  • Navigation Device
  • New chrome garnish for the projector headlamps and tail lamps
  • Explorer Edition Door Visors
  • New Art Leather seat covers
  • Powered by the Safari Storme’s 2.2 L VariCOR turbocharged engine with VTT
  • OtherOutdoor Gear Options – Cycle Carrier, Cargo Basket, Roof-Mounted Canopy

Each adventure calls for meticulous planning, to take on that off-road journey in style. The Safari Storme Explorer Edition allows you to do just that for the many adventures that lie ahead.

On the outside, the Safari Storme Explorer Edition has an imposing stance. A new muscular broad and sturdy ‘Explorer’ Front Nudge Guard, Explorer Edition signature decals, on the bonnet and on the side of the vehicle,along withnewchrome garnish for the projector headlamps and tail lamps,gives the vehicle a sporty and rich look.The Safari Storme spoilers are complemented by new aerodynamically designed Door Visors, allowing occupants to keep their windows slightly open, ensuring minimum drag when the Real SUV moves at high speeds.

Doubling the adrenaline and building on to the utility of the Safari Storme Explorer Edition is a customisedCycle Carrier. For increased space,to meet all that a journey demands, a Cargo Basket designed especially for the Safari Storme, can find its way in the rear of the vehicle. A Roof-Mounted Canopylets the adventure seeker soak in nature’s bounty, making the most of the great outdoors.

On the inside, the Safari Storme Explorer Edition is a re-defined Beast. Designed for the discerning new-age customer, the new 2-DIN TouchScreen Infotainment System, adds to the cabins contemporary styling, with highly valued in-vehicle music, movie and mobile hands-free sound quality. Tune into any terrain, with neatly arranged low-keys,with an easy to operate touch screen panel. With a Reliable integrated interface for the iPod, iPhone, USB sticks, memory cards and portable hard disks, the entertainment system also enables hands-free operations – access to the phonebook and audio streaming of Bluetooth cell phones or music players,providing for added driving safety.The provision for On-Screen Reverse Parking Assisthelps the driver navigate into parking spots with confidence. 

Keep the spirit of adventure alive, with the new Tata Safari Storme Explorer Edition Navigation Deviceon hand. The unit boasts a robust navigation system, aimed at the fast-growing market for recreational, off-road and outdoor enthusiasts – an important safely factor to off-road travelers.

The Safari Storme Explorer Edition spacious cabin feels fresh and premium, withArt Leather seat covers, along with Washable Highly Wear Resistant soft floor mats, protecting its floor from water, mud, spills and everyday wear.

The Safari Storme is a beast at heart, one that’s meant to be both feared and respected. Power and Performance of the ‘Real SUV’, is courtesy the Safari Storme’s 2.2 L VariCOR turbocharged engine with VTT (Variable Turbine Technology) delivering 140 PS Power & 320 NM Torque, providing easy driveability, swifter response and lower NVH (Noise, Vibration and Harshness). The vehicle delivers a performance of 0 – 100 km/hr in under 15 sec, at 14kmpl. The Safari Storme also features ESOF (electronic shift on the fly) technology, enabling engagement of the 4×4 or 4X2 mode, on the move.

Making for a true off-roader, the ladder on frame chassis of the Safari Storme is constructed with advanced hydroformed members, for best offroad driving experience and a smooth ride. Hydroforming enhances rigidity of the chassis while reducing weight. The vehicle also has a double wishbone suspension set-up which provides excellent ride comfort. The Safari Storme boasts best-in-class turning circle radius of 5.4 metres, making driving and manuevoring in tight confines absolutely easy. The ground clearance is 200 mm, with 26 degree gradeability. The new rack & pinion steering system offers perfect feel and accuracy for a confident driving experience, especially at high speeds. Electrically operated power fold ORVM (Outside Rear-View Mirror) with turn signals, enhances the drive experience.

The new Tata Safari Storme Explorer Edition starts at Rs 10,86,000 (ex-showroom, New Delhi) and will be available at all Tata Motors showrooms.

For further information, please log on to www.tatasafaristorme.com

About Tata Motors

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,88,818 crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.

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