10 February, 2011
Tata Motors has won a prestigious order for supplying around 250 Tata Prima trucks to LINFOX Logistics, the largest privately owned Supply Chain Solutions Company in the Asia Pacific region with over 50 years of experience in this business. LINFOX will ply these trucks in India.
According to Mr. Ben Sullivan, Country Manager, LINFOX Logistics (India) Pvt. Ltd., “We find the Tata Prima to be of a standard comparable to the global brands which we use in our other markets. With the Tata Prima, we are confident of reducing our trip time and hence transporting more goods with lesser number of vehicles in our fleet. Besides, the vehicle with a host of innovative features will also help us in our safety and productivity objectives.”
After extensive product testing and evaluation, LINFOX has placed a bulk order for 250 Tata Prima 4928.S tractors and will gradually change its complete fleet to the Tata Prima range of vehicles. Since October 2010, Tata Motors has started deliveries and by March 2011, it will add 50 Tata Prima 4928.S tractors to LINFOX’s fleet. Tata Motors plans to complete deliveries in the next two years.
The Tata Prima range of vehicles comprises about 10 major variants of two-axle trucks, multi-axle trucks, tractor-trailers, the recently added Construck range, mixers and special application vehicles. The first product, the Tata Prima 4028.S tractor-trailer was launched in November 2009, and was followed by the Tata Prima 4928.S tractor trailer in May 2010. The range has been jointly developed by Tata Motors and its two subsidiaries, Tata Daewoo Commercial Vehicle Company in South Korea and the Tata Motors European Technical Centre plc in the UK. The company has harnessed the best of inputs and technologies – in styling, engines, transmission, suspension, chassis frames, fabrication and dies — from partners based in countries like Italy, Germany, Sweden, the US, Japan and South Korea.
About Tata Motors
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 92,519 crores ($ 20 billion) in 2009-10. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 5.9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. (www.tatamotors.com).