2 April, 2015
Tata Motors, India’s largest automobile company, today announced Tata Bolt as the Principal Sponsor of Royal Challengers Bangalore (RCB) in the Indian Premier League’s eighth season which starts from 8th of April. Tata Bolt will occupy the leading arm position on RCB’ playing jersey. This association will extend the brand’s existing relationship which was established during IPL 2014.
Tata Motors and RCB will shortly launch campaigns to promote this association and will roll-out joint initiatives across mediums to engage with their customers and RCB fans across India.
Announcing the tie-up Mr. Mayank Pareek, President, Passenger Vehicles, Tata Motors, said, "We are delighted to extend our partnership with Royal Challengers Bangalore this season. RCB has established itself as a strong contender and the Bolt, our latest offering, is a stylish sporty premium hatchback. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their stars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL. We wish the team all the luck this season and look forward to engaging with our audience through one of the most popular sport in India."
Mr. Russell Adams, Vice President, Commercial Operations & Cricket Academy Royal Challengers Bangalore, said, "Royal Challengers Bangalore is extremely pleased to extend the partnership with a globally recognised brand like Tata Motors going into the eighth season of Indian Premier League. Tata Motors is a globally recognized brand and respected as a world leader in technology and innovation. This is a marriage of two very prestigious and popular brands with similar attributes. Tata Bolt will be occupying the leading arm on the RCB playing jersey for IPL8 and IPL9. We look forward to this partnership and hope it grows from strength to strength."
Bolt from Tata Motors, will be used to transport the team personnel and it will also have significant brand exposure at RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. There are several on-ground activities planned for Bolt customers.
The recently launched Bolt, is a stylish, sporty, hatch engineered for global consumers, through global teams across India, UK and Korea. The word Bolt signifies speed, representing an attitude of winning and staying ahead. This attitude is embodied in the all-new Bolt in all aspects of design, drive and seamless connectivity. It clearly exemplifies the Tata Motors’ Horizonext themes of Intense Product Focus, World-class Manufacturing Quality, Enriched Purchase Experience and Consistent Quality of Service.
About Tata Motors:
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2, 32,834 crores (USD 38.9 billion) in 2013-14. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia