9 August, 2017
Tata Motors along with its sole authorized distributor for Nepal, Sipradi Trading Pvt. Ltd. announced the commercial launch of its new ‘StyleBack’, Tata TIGOR, meant for the young and fast-paced generation. With its stunning, break-free and revolutionary design, the Tata TIGOR is set to build on Tata Motors’ existing passenger vehicle portfolio and addresses needs of the ever evolving customer. At a starting price of NPR 2345000 Lakhs, for the Revotron 1.2L (petrol) variant, the TIGOR will be available across the country.
Unveiling the Tata TIGOR, Mr. Johnny Oommen, Head, International Business, Tata Motors, said, "With our passion to shape the mobility of tomorrow, we have constantly pushed the boundaries of automotive engineering by creating new category vehicles. This pursuit of something different led us to what we call ‘STYLEBACK’ – our re-definition of the compact sedan category. The TIGOR is not just a new product; it is a true reflection of our legacy of creating something unexpected, setting new trends. With the launch of TIGOR, we expand our product portfolio, invite new customers and reinforce our spirited comeback in the passenger vehicle market."
Speaking at the unveiling ceremony, Mr. Saurya Rana, President, Sipradi Trading Pvt. Ltd. said, "We are very proud to be the first International market of Tata Motors that is launching TIGOR. The Indian sales figure is eminent to justify that the TIGOR is a gem of a product from Tata Motors and we expect it to do wonders in the Nepalese market. Moving ahead from the hatches, and sedans, Tigor will definitely create a new segment for itself, the "STYLEBACK".
With a renewed focus on design, Tata Motors is recapturing the consumer mind space, which is helping the Company to strengthen its brand proposition. Creating an immediate and lasting impact, Tata Motors has worked intricately on the styling of the TIGOR, the 3rd vehicle based on the IMPACT Design philosophy. The TIGOR is smartly designed on the outside with ‘Expressive’, ‘Exciting’, and ‘Extraordinary’ exterior features. Its lively and dynamic stance exudes the feeling of youthfulness. On the inside, the TIGOR makes ‘INtelligent’ use of space and has ‘INviting’ interiors and connectivity features that will make owners feel ‘INtouch’ with the world inside and outside.
The car is intelligently engineered with superior legroom and 24 utility spaces to provide ample storage to carry one’s world along. The stylish design is complemented by enhanced performance and driving dynamics. The TIGOR will be available in petrol variant – Revotron 1.2L with class-leading driving dynamics. The engine is available with multi-drive modes – Eco and City.
Understanding the constantly evolving needs of customers, connectivity forms the core of Tata Motors’ infotainment experience. The company has worked closely with HARMANTM to design and engineer an acoustic audio and infotainment system, certified by the globally renowned Golden Ears and tuned by seasoned Harman audio experts.
Available in 4 variants XE, XT, XZ & XZ (O) – TIGOR will come in six exciting colour options – Copper Dazzle, Espresso Brown, Pearlescent White, Platinum Silver, Striker Blue and Berry Red. TIGOR will come with a standard warranty of 4 years or 75,000km, whichever is earlier, with an option to further extend.
Tata Motors has built a strong pipeline of new products, which come with the IMPACT design language and leading technologies to make the new product line-up an exciting proposition.
For more details on Tata TIGOR, please refer to adjoining annexures or visit www.tatamotorstigor.com
About Tata Motors
Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.
Sipradi a major player in AUTOMOTIVE & ALLIED business and is one of the largest and most prestigious brands in Nepal. 34 years down the line, Sipradi has exceeded USD 350 million annual revenue and is growing rapidly in automotive, energy, lubricant, financial services, and equipment businesses. It has 750 employees and 650 support staff working to a common goal –to deliver quality products and services while adding synergy to the growth of overall brand value. Sipradi Trading Private Ltd (STPL) has been the exclusive distributor of Tata Motors Ltd in Nepal since 1982. STPL is an ISO 9001:2008 certified company. STPL sells and services the full range of Tata Motors’ commercial and passenger vehicles. The company has the largest sales and service distribution network throughout Nepal. It has 18 sales offices and 24 service centers dedicated to Commercial vehicles manufactured by TATA Motors Ltd., India. It has 16 showrooms and 24 service centers dedicated to Passenger Vehicles manufactured by TATA Motors Ltd., India. It also has more than 300 spare parts outlets across the country. Sipradi is also the distributor of Exide Batteries, MAk Lubricants and Michelin tires.