18 October, 2012
Tata Motors today launched its 1-tonne diesel mini-truck, the Tata Super ACE, an ideal vehicle for intra-city and last-mile distribution applications, in South Africa. The Tata Super ACE is a combination of new-age design, superior performance, space, comfort, safety and operating economy, delivering exactly what a transportation business requires.
The Tata Super Ace has been designed to easily navigate narrow and busy roads, with its compact dimensions of 4.34 m in length, 1.56 m in width and a turning radius of 5.1 m, with ease. Its strong and sturdy chassis is made from high strength steel for maximum durability. With a full 1 tonne loading capacity, multiple body options and the longest-in-class loading deck of 2.63 m, the vehicle offers best-in-class operating economy. The three way drop-side load body and optimum loading height of 60 cm make the Tata Super ACE a supremely flexible option for various applications.
The cabin is air-conditioned. The interiors have been designed keeping comfort and convenience in mind, with features like laminated windscreen, tinted glasses, power windows, power steering, external power socket and lockable glove box. The newly designed ‘soft touch’ dashboard in addition to the instrument cluster also has a sophisticated HVAC system which will further enhance the levels of comfort.
The Tata Super ACE is equipped with a 4-cylinder, turbocharged & intercooled (475 IDI) diesel engine that is coupled with a 5-speed fully synchromesh gearbox. Its diesel engine delivers a power of 70 hp (52 kW) and a peak torque of 135 Nm at very low rpms. The gradeability of 39% allows the Tata Super ACE to climb steep slopes and negotiate difficult terrains. Front independent suspension ensures a very comfortable ride.
With a fuel consumption of 14 kmpl or 7.2 L / 100 kms and competitively priced spare parts, the running cost of the Tata Super ACE is one of the lowest in the market.
A 3-year/ 60,000 km complimentary maintenance plan, 3-year/100,000 km warranty and 3-years/ unlimited km roadside assistance make the Tata Super ACE a superior choice for small and medium businesses.
The Tata Super ACE will be available in 2 trims. The price range starts from R 109,995 (incl. VAT) for the lower-end model and R 116,995 (incl. VAT) for the top model.
With the launch of this vehicle, Tata Motors now has a commercial vehicle for every need in South Africa, ranging from the 1tonne mini-truck to 56 tonne gross combination mass prime movers.
The distribution of Tata pick-ups in South Africa started in 2004 through Accordian Investments (Pty) Ltd., a subsidiary of Associated Motors Holdings (AMH), which currently operates through a network of about 60 sales and service dealers. Tata Motors’ portfolio in South Africa comprises 20 commercial vehicle models and 3 passenger car models, with over 65,000 Tata vehicles plying on South African roads today.
About Tata Motors
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1,65,654 crores ($ 32.5 billion) in 2011-12. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 7.5 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck and bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.