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Tata Motors brings truck racing to India, LAUNCHES T1 PRIMA TRUCK RACING CHAMPIONSHIP Press kit

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22 January, 2014

  • Six teams for the Championship, to participate with a total of 12 PRIMA World Trucks
  • Scheduled to be held at BIC, Greater Noida on March 23, 2014

22-jan-2014Tata Motors today announced the launch of the T1 PRIMA TRUCK RACING CHAMPIONSHIP, to bring truck racing to India. India’s first ever truck racing championship has been inscribed on the calendars of FIA (Federation Internationale de l’Automobile) and FMSCI (the Federation of Motor Sports Clubs of India) and will be held on March 23, 2014, at the internationally acclaimed Budh International Circuit, giving Indian audiences a grand spectacle of trucks competing against each other.

T1 PRIMA TRUCK RACING CHAMPIONSHIP is being conducted under the aegis of FIA & FMSCI. The FIA is the governing body for world motor sport and the federation of the world’s leading motoring organisations. One of the core responsibilities of the FIA is the development of motor sport worldwide. Through its national member clubs the FIA is involved in every level of motor sport and its remit extends to the millions of amateurs and professionals who enjoy motor sport in all of its variety. The FMSCI is a long-standing member of the FIA and is the only national motor sport federation recognised by the Government of India, for the promotion and control of motor sport in India, and is affiliated to the prestigious Indian Olympic Association.

The T1 PRIMA TRUCK RACING CHAMPIONSHIP will feature 12 Tata PRIMA trucks, built for the purpose. These will be divided among six teams, with participation from experienced international drivers. The truck racing championship is being organised by (MMSCI), with safety and performance standards being followed as per (BTRA) British Truck Racing Association guidelines.

Cummins, WABCO, JK Tyres, Castrol and Accenture are the main sponsors, while Tata Steel, Setco Automotive, RSB Group and Rane Group are the associate sponsors.

Speaking on the occasion, Mr. Karl Slym, Managing Director, Tata Motors said, "Through the T1 PRIMA TRUCK RACING CHAMPIONSHIP, we are set to introduce another pioneering initiative in the Indian trucking space. We at Tata Motors are ready to embark on yet another milestone of HORIZONEXT, with the highest levels of performance and competitiveness of our trucks, to take customer engagement to another level. Formula 1 is the pinnacle of 4-wheeler racing in the world, and we at Tata Motors are taking the initative to make the T1 PRIMA TRUCK RACING CHAMPIONSHIP the pinnacle of truck racing, in India. With this we are not only adding an exciting new dimension to one of the largest trucking markets in the world, but also connecting our passion for trucks to the larger Indian audience."

Mr. Ravi Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors said, "As a leader in the Indian commercial vehicle space, Tata Motors has been leading the transformation in the industry. The Tata Prima marked the arrival of a completely modern truck brand, benchmarked to the global best, with its contemporary styled cabin, power-to-weight ratio, safety aspects, technology, quality and reliability. The T1 PRIMA TRUCK RACING CHAMPIONSHIP is a great platform to showcase these technological advancements, through performance excellence, also enabling Tata Motors to connect with its fleet customers, many of them being well-travelled, well-educated second generation business owners, looking to add excitement to their business. Through this initiative we also hope to trigger greater aspiration for trucking, given the industry is facing a serious dearth of truck drivers."

Tata Prima 4038.S will compete in the T1 PRIMA TRUCK RACING CHAMPIONSHIP 2014, with the massive power of 370 BHP @ 2100 RPM and a top speed of 110 Km/h. To make these Prima trucks fit for racing, 22 key modifications were made to meet a mix of safety and performance needs as per guidelines from British Truck Racing Association. These included significant changes in fuel tank, brake cooling system, propeller shaft guards, racing seats and safety belts, exhaust, steering wheel among others. The trucks have gone through multiple quality checks and tested at Tata Motors Jamshedpur’s world-class testing facility, for high speed run and control.

Buddh International F1 Circuit, acclaimed to be the best race circuit in India, will host the inaugural T1 PRIMA TRUCK RACING CHAMPIONSHIP. On the Race day, there will be two races. The first one a qualifier race, followed by the main race, seeing a rolling start of big Tata Prima race trucks. A pool of internationally acclaimed drivers, with proven excellence in the field of Truck Racing like British Truck Racing championship and European Truck Racing championship, has been created for this mega event.

The T1 PRIMA TRUCK RACING CHAMPIONSHIP will also witness two-time British truck racing champion, Steve Horne. As one of the most celebrated, longest serving truck racing drivers, Steve Horne has been instrumental in multiple operational aspects of India’s first truck racing championship. A historic event even from the FIA point of view who have been encouraging India to expand its footprint in motorsports globally.

About Tata Motors

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1, 88,818 crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.

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