3 July, 2014
Tata Motors today announced yet another exciting association with Bollywood, in the Ajay Devgn and Kareena Kapoor starrer, Singham Returns. Directed by Rohit Shetty, the film will feature a range of cars from Tata Motors, including the Safari Storme, Sumo, Aria, Sumo Grande, Xenon, and the Nano.
Speaking on this occasion, Delna Avari, Head (Marketing Communications and Services) Tata Motors remarked, “The movie and its lead characters, Ajay Devgn and KareenaKapoor exudeenergy and charisma; precisely the qualities represented by our cars at Tata Motors. Hence, the ideal integration of our cars and Singham Returns”.
“In India, Bollywood holds a cult status and an association of this nature is yet another example of Tata Motors’ long-standing relationship with Bollywood. Tata Motors most recent successful partnerships being the mini-series ‘24’ and the presence of the upcoming Zest and Bolt at the IIFA 2014. Celebrity engagement is vital for successful brand placements and the attributes of the brand have to becarvedappropriately into the script of the movie”, added Avari.
In addition to on-screen, Tata Motors’ association with ‘Singham Returns’ seamlessly flows into the off-screen arena as well, entailing a series of initiatives across media platforms, alongwith exciting customer engagement activations with the celebrities.
Director, Rohit Shetty added, “Ajay is playing Bajirao Singham again, and his macho image is enhanced by the Tata Safari Storme, his vehicle in the film.Other Tata Motors vehicles have been used in the film too.”
Produced by Ajay Devgn Films, Rohit Shetty Productions and Reliance Entertainment, ‘Singham Returns’ is slated to hit the theatres worldwide, on August 15, 2014.
Further details about the film can be found by logging on to www.singhamreturns.in
About Tata Motors
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs. 1, 88,818 crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world’s fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.