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Tata Motors Commercial Vehicles Division launches ‘Tata Delight’ Press kit

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17 May, 2011

Tata Motors today formally announced the launch of Tata Delight, a customer loyalty programme for owners of its commercial vehicles. Tata Motors is the first company in the commercial vehicles industry to launch this unique engagement initiative.

At the launch of Tata Delight, Mr. Ravi Pisharody, President – Commercial Vehicle Business Unit, Tata Motors said, "We thank our esteemed customers for their long-standing support to the Tata brand. To create an even deeper customer connect, and take our relationship with customers to the next level, we have launched the Tata Delight programme. We believe this initiative will further strengthen our bond with customers."

Tata Delight is a loyalty programme for all Tata Motors commercial vehicle customers, both existing and new. It offers customers a host of distinctive facilities across all Tata Motors dealerships, sales outlets, and Tata Motors Authorised Service Stations.

Customers can earn bonus points on purchase of a new commercial vehicle. They can also earn or redeem points on vehicle servicing or repairs, new spares, across all Tata Motors dealerships, sales outlets, and service stations. Members can call on a 24X7 toll free helpline 1800 209 7979 for queries and on-road & highway assistance service. Other membership privileges include educational scholarships for children, a chance to win a Tata Nano every quarter through a lucky draw and invitations to special events and movies with family. A customer can avail of all these benefits for only Rs.100 (without insurance) and Rs.500 (including insurance). If enrolled for the programme with insurance, a vehicle driver will receive a 3-year insurance policy which offers an accidental insurance of Rs.1 lakh, personal disability insurance of Rs.1 lakh and an accidental hospitalisation cover of Rs.25,000 per year.

Once enrolled in the programme, the member will receive a Tata Delight Owners Card and as many Tata Delight Chassis Cards as the number of vehicles a customer owns and wants to enroll for. While the Tata Delight Owners Card can be used to earn and redeem points, Tata Delight Chassis Card will only accumulate points earned against spends on the vehicle registered in the programme.

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